Anatomy of a Sales Sequence Email

When sales enablement strategies are anything but effective, the sales process can quickly become cold and outdated. No matter the industry, sales sequences that are automated, personalized and humanized, and strategic in its nurturing is key to enabling sales and marketing teams to create more opportunities in the pipeline and close more deals.

But, the first step to effective sales enablement strategies lies in a sales sequence email. Customers and prospects sift through hundreds of emails while B2B sales teams compete to deliver valuable messages that hopefully get seen by the right people, at the right time. And since writing emails can take up to an average of 21% of a salesperson’s day, sales teams lose prospecting efficiency without sales sequence email templates and a strategy to back it up. Sales sequence emails offer a chance for your brand’s voice and offering to appeal to audiences and inspire action, speaking to customers and prospects just as marketing emails do, but with a twist — an email that’s personal, engaging, and conversational, getting down to business and highlighting achievable solutions.

Though creating any new sales sequence email seems like a no-brainer, creating an email that fully represents your brand’s solutions will take some creativity to help build industry trust, thought leadership, and a winning sales sequence formula. Companies across all industries are progressing and innovating how they build sales sequences, and Unreal Digital Group can help you stay competitive in an ever-changing market. Download our gBook, Anatomy of a Sales Sequence Email, to learn a simple method for writing sales development emails that engage and convert. Contact us if you have any questions or would like to learn more about sales sequences and sales enablement strategies.