Keep It Real Blog

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Inspiration
Great Company Culture Eats Foosball Tournaments for Lunch

Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech …

Sales EnablementStrategy and Planning
Best Practices for Smarter Sales Sequence Strategies

Sales development reps (SDRs) need more than talent to win deals — support from management …

Marketing Technology
Scrub, Rinse, Repeat: B2B Data Hygiene Tips

Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all …

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Marketing Gets Real Episode #7 Darin’s Perfect Sales + Marketing Recipe
Inspiration

Marketing Gets Real Episode #7: Darin’s Perfect Sales + Marketing Recipe

This is why we love Darin Medeiros: He gets right to the point. We were just three-and-a-half minutes into Episode #7 of the Marketing Gets …

Marketing Gets Real Episode #6 Pillow Talk with Sandra Freeman
Inspiration

Marketing Gets Real Episode #6: Pillow Talk with Sandra Freeman

Make it happen. It’s Sandra Freeman’s personal motto. And let us tell you, she’s made a whole bunch of kick-ass campaigns happen for some of …

account scoring, account engagement score, abm
Marketing TechnologySales EnablementStrategy and Planning

Optimize Your Account Scoring to Take Your ABM to the Next Level

One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple …

Marketing Gets Real Episode #5: ‘There’s Nothing More Fun Than…’
Inspiration

Marketing Gets Real Episode #5: ‘There’s Nothing More Fun Than…’

Sitting down with Ray Kemper and Paula Sansburn is like rubbing elbows with Julianne and Derek Hough, or Jason and Justine Bateman. OK, so Ray …

Marketing Gets Real Episode #4: ‘Spiese-ing’ it up
Inspiration

Marketing Gets Real Episode #4: ‘Spiese-ing’ it up

His last name is literally pronounced spice, so you know right from the start that Ricky Spiese has a real zest for life. He’s also …

Original Research: The Content Marketing Gift That Keeps On Giving
Content Creation

Original Research: The Content Marketing Gift That Keeps On Giving

What if I told you that to protect your company from a data breach, you’ll need to dedicate more of your IT budget to security …

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