If your SEO tactics work well for content discoverability, give yourself a pat on the back, and then start working on a plan for generative AI discoverability because everyone is going to need one. B2B buyers are using publicly available generative AI tools such as ChatGPT, Dall-E2 or Jasper to
Our Senior Writer contemplates the potential of AI-generated content. In today’s digital age, content creation has become an essential aspect of marketing. Whether you are running a blog, social media campaign, or website, having engaging and informative content is crucial to attracting and retaining your audience. But with the rise
It’s fairly common at the new year to take time to reflect on the previous 12 months and think about how you’ve progressed (hopefully with a glass of bubbles and a slice of your favorite holiday pie!). What goals have you accomplished? What new experiences have you had? What new
Have you ever found yourself talking back to your favorite podcast? It’s happened to me! I’m not ashamed to admit that I’ve spoken out loud to Glennon Doyle and her guests while listening to a riveting episode of We Can Do Hard Things. Why do we do this? Because podcasts
As marketers, we proactively write content for busy people with short attention spans. We know our external audiences — B2B buyers — are scanning content, so we aim to make it enjoyable and digestible while being informative and actionable. Shouldn’t we take the same approach with content aimed at our
It’s summer, the cinema multiplexes are packed with the scent of freshly popped popcorn and promising blockbusters, and audiences morph into motion picture critics as they scour the big screens. Once a movie becomes an absolute classic, there’s only one thing audiences love more than that — a sequel that
One of the most satisfying moments of my previous career as a magazine editor was when a writer read over the final version of her story and said to me, “Wow, you didn’t change a thing!” She was delighted that her story was published verbatim. In reality, however, I had
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But is LinkedIn the best choice for all or most of your advertising dollars? Maybe not.
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all help!) Take it from me (I spend all day managing B2B content projects), most of the time you can set the path to content success
There’s a misconception around podcasts that seems to always come up: it must be really easy, right? Since it’s just a few people having a conversation? But if you’ve ever been involved with the making of a podcast, you know that couldn’t be further from the truth. There’s so much
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
