AI-powered language models: They’re not a shortcut to content excellence When AI-powered language models popped up in marketing, there was a rush by overworked marketing
In a world where technology is advancing at lightning speed, one term seems to have captured both our imagination and our apprehension: Artificial Intelligence, or
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time,
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all marketing efforts. It plays a vital role in data-driven sales
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
