People try to put us… d-down. Wait. Is that the way Gen X talks to Millennials? Or is it what Baby Boomers really think about Gen Z? It’s actually a line from The Who’s iconic “My Generation.” But those bandmates had it so easy. They only had to sing about
AI-powered language models: They’re not a shortcut to content excellence When AI-powered language models popped up in marketing, there was a rush by overworked marketing teams to drop an idea or keyphrase into a language AI program, slap in a tone and a target audience, and out popped words for
Welcome back to the second installment of our Q&A series with the knowledgeable Ellie Cary, Head of Revenue Operations (RevOps) at Unreal Digital Group. With her wealth of experience and keen insights, Ellie dives deep into the significance of intent data, its crucial role in shaping the trajectory of contemporary
If your SEO tactics work well for content discoverability, give yourself a pat on the back, and then start working on a plan for generative AI discoverability because everyone is going to need one. B2B buyers are using publicly available generative AI tools such as ChatGPT, Dall-E2 or Jasper to
Welcome to our Q&A session with Ellie Cary, Unreal Digital Group’s Head of Revenue Operations (RevOps). Ellie shares valuable insights on the world of intent data and its impact on modern marketing strategies. Grab a cup of coffee and join us as we dive into the fascinating world of data-driven
In a world where technology is advancing at lightning speed, one term seems to have captured both our imagination and our apprehension: Artificial Intelligence, or AI. It’s often depicted as a mysterious force with the potential to disrupt our lives, with people likening the rise in advanced technology close to
A dozen years ago, marketing operations (MOPs) was the new kid on the block. Today, it’s an essential part of nearly every CMO’s toolkit. Want proof? 93% of B2B marketers say that having a robust MOPs function is a key to their success, according to a survey from MarketingOps, Adobe,
Recently, our Florida-based Head of Content Sales was on Zoom with an American contact who lives in the UK but works for a fintech startup that’s headquartered in Amsterdam and growing like crazy in APAC. It was a conversation that criss-crossed the globe, and it reflects how B2B marketing for
What goes together better than champagne and brie? A super-helpful content asset that’s paired with a partner who can get it in front of the prospects that you want to attract the most. That, in a (cheesy) nutshell, is how B2B content syndication works. When it’s executed flawlessly, you generate
Our Senior Writer contemplates the potential of AI-generated content. In today’s digital age, content creation has become an essential aspect of marketing. Whether you are running a blog, social media campaign, or website, having engaging and informative content is crucial to attracting and retaining your audience. But with the rise
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
