Campaign Execution

Woman sits with laptop and works on b2b email marketing strategy.

B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center

Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a tool on the belt that we can use to engage, nurture, and connect with our audiences. But the inbox is a noisy place. It’s why “too many emails” is the …

B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center Read More »

Q&A with Postal: Why Direct Mail and Gifting Helps Increase Engagement

Humanized marketing is at the core of what we do at UDG. It’s more than just helping B2B companies with demand generation and marketing strategy needs — it’s about growing client and partner connections while moving business and technology industries forward. The UDG Team connected with our new partner, Postal.io, for an interview with Ben …

Q&A with Postal: Why Direct Mail and Gifting Helps Increase Engagement Read More »

Man looks at laptop to see what the top b2b marketing events.

An Updated Guide to the Top B2B Events to Attend in 2020

As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus and new health mandates, companies are reimagining the major role that B2B events play in boosting brand awareness, increasing target audience reach, and creating more relevant and quality connections with customers, prospects, and partners. Live events and conferences …

An Updated Guide to the Top B2B Events to Attend in 2020 Read More »

Two women discuss virtual marketing events.

3-Step Method to Shifting from Live to Virtual Events

It goes without saying that the coronavirus pandemic has changed our world overnight — people and businesses are in a state of uncertainty as social distancing is becoming a temporary normal. For brands and their marketing teams, social distancing also brings disruption to lead and account acquisition strategies, both of which depend on live events. …

3-Step Method to Shifting from Live to Virtual Events Read More »

Hands typing on keyboard, representative of email marketing engagement.

Email Marketing — Everything Old Is New Again

As we listened to a partner talk about technical capabilities, his voice dropped off when his phone’s Bluetooth shifted from his device to his wife’s as she pulled into their garage — picking up a conversation between his wife and children. And as another executive was discussing next quarter’s strategy, her young daughter approached her …

Email Marketing — Everything Old Is New Again Read More »

Colleagues discuss influencer marketing.

How To Kickstart Your Influencer Marketing

Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising brand awareness, increasing customer loyalty and engagement, driving sales, and much more. And implementing this tactic can be easier than you think – we’re bringing you a quick and dirty …

How To Kickstart Your Influencer Marketing Read More »

Woman watches phone while sitting on the couch. Facebook AR Ads are the new B2B marketing.

Facebook AR Ads Breathe New Life into B2B Marketing

So as AR technology continues to change and improve, so do the applications in the B2B world. In light of today’s fast-changing social and business environments due to the coronavirus crisis, B2B companies must now identify how to change their digital landscape in order to stay competitive while continuing to serve customers in innovative and …

Facebook AR Ads Breathe New Life into B2B Marketing Read More »

Colleagues work together on account based marketing strategy.

Three Levels of ABM and How to Get Started

For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment, and improved customer experiences. Being successful starts with knowing how to choose the right ABM approach to match your company’s needs. Let’s review three types of ABM to help you get a …

Three Levels of ABM and How to Get Started Read More »

Your Guide to the Top 12 B2B Events to Attend in 2020

The B2B events and conferences scene continue to grow and thrive across all industries. Companies understand the major role that live events play in boosting brand awareness, increasing target audience reach, and creating more relevant and quality connections with customers, prospects, and partners. If you’re looking to expand your 2020 marketing budget into events, whether …

Your Guide to the Top 12 B2B Events to Attend in 2020 Read More »