Geomarketing

Demandworks Geomarketing Q&A

Why Geo-Targeting is So Effective: An Interview with DemandWorks

UDG launched our GeoMarketing for Events service at the beginning of 2020, and we all know what happened next!  We are pleased to bring this service back, as in-person events start to make a comeback and our clients look for innovative ways to reach their audiences with an integrated digital approach that engages potential event …

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Team works together on b2b marketing strategies.

How To Evolve Your B2B Marketing in an Ever-Changing Digital World

As the world settles after years of disruption, the importance of technology use in our daily lives has never been more front and center. Work still has to get done, goals need to be met, and entertainment must be shared and enjoyed. If one thing has become clear, it’s the steadiness of digital channels. Now, …

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Woman watches phone while sitting on the couch. Facebook AR Ads are the new B2B marketing.

Facebook AR Ads Breathe New Life into B2B Marketing

So as AR technology continues to change and improve, so do the applications in the B2B world. In light of today’s fast-changing social and business environments due to the coronavirus crisis, B2B companies must now identify how to change their digital landscape in order to stay competitive while continuing to serve customers in innovative and …

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What is GeoMarketing?

Geomarketing, geofencing, and geotargeting oh, my!  If you’ve heard of one of these GEOs, you may be thinking, “If I heard one, I’ve heard them all. Aren’t they all the same?”.  And the answer is, no.  Although they’re similar in ways where each “geo” leverages customer location data to reach a hyper-targeted audience, geomarketing has different …

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