---
title: AI Disruptions, Agency Realities, Content Resets | Unreal Digital Group
description: AI's impact on B2B marketing, remote work challenges, and personal growth insights from Cari Baldwin and Dana Harder in the revamped Get Real podcast.
image: https://www.unrealdigitalgroup.com/hubfs/B2B%20Marketing%20Shifts%20AI%20Disruptions%2c%20Agency%20Realities%20Content%20Resets.png
---

[ Podcast Home ](https://www.unrealdigitalgroup.com/podcast/all)

 August 14, 2025

# B2B Marketing Shifts: AI Disruptions, Agency Realities & Content Resets

In the first episode of our newly revamped *Get Real* podcast, co-hosts (and longtime agency leaders) Cari Baldwin and Dana Harder share what’s new for the show and what’s changing in their world. No guests, no fluff—just two marketers talking candidly about AI’s impact on content strategy, the ups and downs of remote work, and why personal growth matters as much as business growth.

From vision boards and world travel to getting real about networking, they open up about how they’re approaching 2025—and why now is the time to rethink how you connect, create, and lead.

   
Some key takeaways include:

- How AI is reshaping content strategy and search visibility for B2B marketers
- Why remote work changes company culture (and what that means for clients)
- The importance of getting back to in-person networking
- How to balance big business goals with personal wins
- A behind-the-scenes look at what’s ahead for *Get Real*

| [![spotify](https://www.unrealdigitalgroup.com/hs-fs/hubfs/spotify.png?width=184&height=69&name=spotify.png)](https://open.spotify.com/episode/1JSDx68zSOug2to5q8lklo) | <https://www.youtube.com/watch?v=z0KCylFIXR0>[![youtube](https://www.unrealdigitalgroup.com/hs-fs/hubfs/youtube-1.png?width=200&height=69&name=youtube-1.png)](https://www.youtube.com/watch?v=1YF8pmWS0eA) | [![apple](https://www.unrealdigitalgroup.com/hs-fs/hubfs/apple.png?width=166&height=69&name=apple.png)](https://podcasts.apple.com/us/podcast/b2b-marketing-shifts-ai-disruptions-agency-realities/id1601299591?i=1000721932736) |
| --- | --- | --- |

Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets) [twitter icon ](https://twitter.com/intent/tweet?url=https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets) [pinterest-p icon ](http://pinterest.com/pin/create/link/?url=https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets) [envelope icon ](mailto:?body=https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets)

## Related posts

[![Confessions of a B2B Marketing Recruiter: What We Look For and Don’t](https://www.unrealdigitalgroup.com/hubfs/Podcast%20Thumbnails/confessions%20of%20a%20b2b%20marketing%20recruiter.png) ](https://www.unrealdigitalgroup.com/podcast/b2b-marketing-recruiting-confessions)

#### [Confessions of a B2B Marketing Recruiter: What We Look For and Don’t](https://www.unrealdigitalgroup.com/podcast/b2b-marketing-recruiting-confessions)

[![The Revenue Marketing Revolution](https://www.unrealdigitalgroup.com/hubfs/Podcast%20Thumbnails/revenue%20marketing%20revolution.png) ](https://www.unrealdigitalgroup.com/podcast/revenue-marketing-revolution)

#### [The Revenue Marketing Revolution](https://www.unrealdigitalgroup.com/podcast/revenue-marketing-revolution)

[![](https://www.unrealdigitalgroup.com/hubfs/Podcast%20Thumbnails/b2b%20marketing%20mishap.png) ](https://www.unrealdigitalgroup.com/podcast/lost-in-translation)

#### [Lost in Translation: A B2B Marketing Mishap](https://www.unrealdigitalgroup.com/podcast/lost-in-translation)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin",
    "url" : "https://www.unrealdigitalgroup.com/podcast/author/admin"
  },
  "dateModified" : "2025-08-14T16:07:58.437Z",
  "datePublished" : "2025-08-14T15:43:49.000Z",
  "headline" : "AI Disruptions, Agency Realities, Content Resets | Unreal Digital Group",
  "image" : [ "https://www.unrealdigitalgroup.com/hubfs/B2B%20Marketing%20Shifts%20AI%20Disruptions%2c%20Agency%20Realities%20Content%20Resets.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.unrealdigitalgroup.com/podcast/b2b-marketing-ai-disruptions-agency-realities-content-resets",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.unrealdigitalgroup.com/hubfs/unreal_logo_white.png"
    },
    "name" : "Unreal Digital Group"
  }
}
```