From Lazy Marketing to Smart Strategy: AI’s True Potential | Unreal Digital Group

In this episode, hosts Cari and Dana sit down with Nicole Leffer — AI expert, trainer, and advisor — for a candid conversation on how marketers can finally move past “lazy” tactics and start using AI as a true strategic partner.

Nicole’s career path is anything but typical: from national magazine editor to e-commerce chocolate founder to SaaS marketing leader, she now equips marketing teams with the skills to turn ChatGPT, Gemini, and other tools into engines of efficiency and quality.

This fast-paced, real talk episode cuts through the hype to show what AI can (and can’t) do for marketers today — and why foundational marketing knowledge is more important than ever.

 
Some key takeaways include:

• The difference between using AI for speed vs. using it for strategy
• Why strong marketing fundamentals are more valuable than ever in the AI era
• Which generation (“zennials”) may actually have the edge in AI adoption
• Why you shouldn't let an AI agent loose in your Instacart account
• Nicole’s favorite personal use cases — from travel planning to house hunting