---
title: "Lost in Translation: A B2B Marketing Mishap - Unreal Digital Group"
description: Explore B2B marketing insights with Axway's VP of Marketing and Global Director and learn about global strategies, company cultures, and more.
image: https://www.unrealdigitalgroup.com/hubfs/Podcast%20Thumbnails/b2b%20marketing%20mishap.png
---

[ Podcast Home ](https://www.unrealdigitalgroup.com/podcast/all)

 January 25, 2022

# Lost in Translation: A B2B Marketing Mishap

Customer experience, go-to-market strategies, and global to local marketing strategies… oh my! This whirlwind of an episode covers just about every element of B2B marketing. It doesn’t stop there, either. You might even learn a thing or two about addressing expectations, big company cultures, the not-so-great side effects, and the right way to mentor and grow employees.

Ray Kemper, VP of Marketing at Axway, an API management platform, and Paula Sansburn, the company’s Global Director of Campaign Marketing, have many years of experience heading up marketing for local brands and global enterprises like Microsoft, Deloitte, and Televerde. With that experience and friendship, come a lot of lessons learned.

Tune into this episode of the Marketing Gets Real podcast, where hosts Cari and Dana chat with Ray and Payla about:

- The good, bad, and ugly of transitioning from a local to a global-sized organization
- The pitfalls of working for large enterprises
- What not to do in an executive board meeting,
- …Even Ray’s marriage advice!

| [![spotify](https://www.unrealdigitalgroup.com/hs-fs/hubfs/spotify.png?width=184&height=69&name=spotify.png)](https://open.spotify.com/episode/1cmF7xxOmwiorxasGxH1BG?si=DQ_Mik2KRv6dBOvnNc_LcQ) | <https://www.youtube.com/watch?v=z0KCylFIXR0>[![youtube](https://www.unrealdigitalgroup.com/hs-fs/hubfs/youtube-1.png?width=200&height=69&name=youtube-1.png)](https://youtu.be/izvJpNvMryM?si=jEPYc3UrWNGOCYpF) | [![apple](https://www.unrealdigitalgroup.com/hs-fs/hubfs/apple.png?width=166&height=69&name=apple.png)](https://podcasts.apple.com/us/podcast/lost-in-translation-a-b2b-marketing-mishap/id1601299591?i=1000549758164) |
| --- | --- | --- |

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