Channel Marketing

Amplify your marketing efforts

Our team understands how to create a channel strategy and then put it into motion.

Mobilizing channel partners is one of the most effective ways to grow revenue. A successful channel marketing program exponentially broadens your reach and accelerates your leads and sales.

It’s a real good thing. But to get there, you need both a strategy and the resources to execute it. UDG can help you build a channel marketing plan, recruit partners, and implement a program that works for you and them.


A recent Zinfi Study came to the surprising conclusion that 60% of marketing development funds go unused.

Channel recruitment

We’ll start by determining who would make an ideal partner and the number of partners your program needs to be successful. We can develop and implement recruitment plans to bring new partners into the mix, strengthening the program overall.


If a partner doesn’t start to market and sell your offering within the first 90 days of recruitment. It’s highly likely that it never will.

Channel onboarding and support

Your partners’ success is your success. That’s why the best channel marketing programs onboard and support their partners. We help by providing training on the program and products, and offering support via marketing campaigns and collateral.


73% of partners say vendor channel programs are too complex 

Channel co-marketing

With a co-marketing program, you can double-down on your resellers, giving them adding marketing support to spur their sales. We create co-marketing campaigns and customized content, as well as help resellers launch and manage their own marketing efforts.


84% of the partners did not have a dedicated marketing resource

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