marketing

Campaign Execution

Bring your strategies to life

Email and nurture campaigns

Create a nurture approach that’s anchored to high-level marketing objectives and priorities, promoting customer and prospect action.

Account-based marketing

Identify and reach target accounts and buyers through scalable, easy-to-implement ABM campaigns, ultimately growing your customer base.

Direct mail

Generate powerful brand association and awareness through targeted, audience-relevant direct mail campaigns that reach potential leads and close important deals.

Live events

Execute meaningful live event experiences that generate targeted leads.

Digital events

Connect your brand with your customers and prospects through innovative online and digital experiences that gain industry and community buzz.

Paid social and search

Reach prospects where they frequent — social platforms, targeted communities, and more to drive website and content views, engagement and conversations, and leads.

Expertise At Your Service

Put our experience to work

Working with UDG means working with senior-level marketers who know how to succeed—and want you to win. Every member of our team is a marketer with a solid B2B background, from project management and content creation to distribution and marketing technology.

You can lean on our expertise to take your B2B campaigns to the next level. We’ll help you implement best practices and innovative strategies that make your marketing more impactful and efficient.

Campaign Execution

Rethinking GTM

From Spray and Pray to Customer-Centric Relationships When did you last see a GTM strategy that grabbed your imagination, nailed your pain points, and made you feel heard?  Never? Rarely?  Whether you are in B2B ...
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Pop the cork! Find the perfect leads with B2B content syndication
Campaign Execution

Pop the cork! Find the perfect leads with B2B content syndication

What goes together better than champagne and brie? A super-helpful content asset that’s paired with a partner who can get it in front of the prospects that you want to attract the most. That, in ...
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Measure for Measure: Which Metrics Really Matter for ABX?
Campaign Execution

Measure for Measure: Which Metrics Really Matter for ABX?

For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we aren’t doing it!” Next thing you know, you’re launching campaigns ...
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How to win with a buying committee
Campaign Execution

How to Win with a Buying Committee

You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball is rolling, and you’re on the playing field. Now the ...
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How Swagger Is Making Direct Mail and Marketing More Sustainable
Campaign Execution

How Swagger Is Making Direct Mail and Marketing More Sustainable

Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert leads into customers. Swag is a multi-faceted brand experience and ...
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How to Slay Your Next LinkedIn Ad Campaign
Campaign Execution

How to Slay Your Next LinkedIn Ad Campaign

Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a recent post, Pinterest, Tiktok, Instagram, and others all offer fresh, ...
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Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:​