Successful marketing takes not only excellent planning, great content, and an experienced team, it also requires efficient use of technology. The right tools ensure that your marketing reaches your buyers. Just as important, tech provides you with tracking, analysis, and reports that improve your efforts.
At UDG, we’re loud and proud MarTech nerds.
We know this is a tough — and expensive — resource to keep in house. Outsource your marketing operations to us, either as an interim resource or on an ongoing basis. We’ll keep the trains running, help you improve the efficiency of your current technology, and realize the full potential of your marketing efforts.
We know MarTech.
Campaign reporting
Improve your campaign success.
The best B2B marketers are driven by data. Campaign reporting is essential to understanding what works and where you need to improve. Without reporting, you’re marketing inside a vacuum (and who wants that?).
Our MarTech experts can improve your reporting and dive deep into your KPIs. You’ll come out with a better understanding of ROI on campaigns, and what’s needed to retain and grow your customer base.
MarTech audits
Know what’s missing.
If your company is more than a few years old, you’re likely working with a combo of legacy and new technologies and various processes implemented by multiple people. If you’re a start-up, you’ll want to make sure your systems are operationalized to scale.
Our MarTech audits offer a comprehensive look at your marketing automation system. We’ll review what’s in place, assess how your tools and processes work together, and provide feedback. You’ll benefit from more consistent data, gain efficiencies, and — let’s be real — probably sleep better at night.
Lead management
Optimize your process.
Marketing involves a process that’s both data-driven and creative, and lead management plays the main role in providing guidance for and measuring the effectiveness of your marketing efforts, demand generation programs, and sales engagement. We’ll help you better understand your buyers’ needs — building and nurturing more quality customer relationships.
Don’t Fire Your Writers Just Yet!
AI-powered language models: They’re not a shortcut to content excellence When AI-powered language models popped up in marketing, there was a rush by overworked marketing teams to drop an idea or keyphrase into a language ...
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Demystifying and Reducing the Fear of AI
In a world where technology is advancing at lightning speed, one term seems to have captured both our imagination and our apprehension: Artificial Intelligence, or AI. It’s often depicted as a mysterious force with the ...
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Data Hygiene 102: What To Do When Good Data Goes Bad
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business intelligence (BI) tools? It can live on forever. That’s a ...
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Why Now is the Perfect Time to Mix Up Your Social Ads Strategy
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But ...
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How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time, your lists can get cluttered with junk emails, inactive contacts, ...
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Optimize Your Account Scoring to Take Your ABM to the Next Level
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you ...
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"UDG are experts. They went to market quickly with little handholding and delivered high quality results. And they are smart.”
Darin MedeirosVice President of Sales at Scope AR 
“UDG is an extension of our team. They listen, offer advice and roll up their sleeves to help us get stuff done!”
Stefanie MaragnaVP Strategic Events & Customer Advocacy at RingCentral 
"I've worked with the Unreal Digital team for years. They combine the unique skills of advising us on both go-to-market strategy AND execution techniques to drive pipeline. That's rare."
Tracy EilerCMO at Alation 