Marketing Technology

Support your technology needs

Successful marketing takes not only excellent planning, great content, and an experienced team, it also requires efficient use of technology. The right tools ensure that your marketing reaches your buyers. Just as important, tech provides you with tracking, analysis, and reports that improve your efforts.

At UDG, we’re loud and proud MarTech nerds.

We know this is a tough — and expensive — resource to keep in house. Outsource your marketing operations to us, either as an interim resource or on an ongoing basis. We’ll keep the trains running, help you improve the efficiency of your current technology, and realize the full potential of your marketing efforts.

We know MarTech.

Campaign reporting

Improve your campaign success.

The best B2B marketers are driven by data. Campaign reporting is essential to understanding what works and where you need to improve. Without reporting, you’re marketing inside a vacuum (and who wants that?).

Our MarTech experts can improve your reporting and dive deep into your KPIs. You’ll come out with a better understanding of ROI on campaigns, and what’s needed to retain and grow your customer base.

MarTech audits

Know what’s missing.

If your company is more than a few years old, you’re likely working with a combo of legacy and new technologies and various processes implemented by multiple people. If you’re a start-up, you’ll want to make sure your systems are operationalized to scale.

Our MarTech audits offer a comprehensive look at your marketing automation system. We’ll review what’s in place, assess how your tools and processes work together, and provide feedback. You’ll benefit from more consistent data, gain efficiencies, and — let’s be real — probably sleep better at night.

Lead management

Optimize your process.

Marketing involves a process that’s both data-driven and creative, and lead management plays the main role in providing guidance for and measuring the effectiveness of your marketing efforts, demand generation programs, and sales engagement. We’ll help you better understand your buyers’ needs — building and nurturing more quality customer relationships.

How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are
Marketing Technology

How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are

Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time, your lists can get cluttered with junk emails, inactive contacts, …

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account scoring, account engagement score, abm
Marketing Technology

Optimize Your Account Scoring to Take Your ABM to the Next Level

One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you …

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Marketing Technology

Conversational Marketing Trends (Q&A with Drift)

One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent …

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Woman sits with laptop and works on b2b email marketing strategy.
Campaign Execution

B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center

Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a tool on the belt that we can use to engage, …

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Woman sitting at computer looks at marketing metrics.
Marketing Technology

The Data Metrics Your CMO Actually Cares About

Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving how valuable and relevant sales and marketing efforts are. With …

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Woman works on computer to conduct data cleaning and data hygiene.
Marketing Technology

Scrub, Rinse, Repeat: B2B Data Hygiene Tips

Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all marketing efforts. It plays a vital role in data-driven sales and marketing teams, as having clean data contributes to being …

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