abm

Colleagues work together on account based marketing strategy.

Three Levels of ABM and How to Get Started

For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment, and improved customer experiences. Being successful starts with knowing how to choose the right ABM approach to match your company’s needs. Let’s review three types of ABM to help you get a …

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New Year, New You: Marketing Trends for 2020

Here are five marketing trends we’re exploring in 2020: 1. Geomarketing At its most basic, “geomarketing describes any form of marketing that incorporates location intelligence in order to improve the odds of a particular message reaching the right consumer at the right time.” Geomarketing has been around for a few years, particularly in B2C industries, where …

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3 Strategies to Future-Proof Your Marketing in 2020

It’s the turn of another decade and 2020 is just around the corner. In the last ten years, technology has exploded, compelling some to name our new digital landscape as the Fourth Industrial Revolution. Tech has left no stone unturned as all industries and people have been impacted by exponentially advancing technology in a significant …

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