contentmarketing

Two colleagues discuss repurposing webinars and virtual events.

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events

As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza in the back of your fridge comes to mind when you think of repurposed content, and what you really want …

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events Read More »

4 Festive Holiday Campaigns to Cheer About

It’s the most wonderful time of the year, especially for advertising. During the holidays,  marketing teams are supercharged with creativity, and customers are open to fun, delightful offers. We’ve checked off our list of favorite holiday campaigns, and we’re sharing the ones that made it to our top 4. 1. Xfinity: A Holiday Reunion (2019) After 37 …

4 Festive Holiday Campaigns to Cheer About Read More »

Waste Not, Want Not: Maximizing Your Marketing Leftovers

Oof. It’s that time of year again where most Americans are groggily returning to work post-Thanksgiving in a tryptophan daze that’s unlikely to lift as the dread of leftovers loom high in fridges at home. But leftovers don’t have to be horrible—all you need are fresh ingredients to turn what you have into an amazing …

Waste Not, Want Not: Maximizing Your Marketing Leftovers Read More »