What is GeoMarketing?

Geomarketing, geofencing, and geotargeting oh, my!  If you’ve heard of one of these GEOs, you may be thinking, “If I heard one, I’ve heard them all. Aren’t they all the same?”.  And the answer is, no.  Although they’re similar in ways where each “geo” leverages customer location data to reach a hyper-targeted audience, geomarketing has different …

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