What is GeoMarketing?
Geomarketing, geofencing, and geotargeting oh, my! If you’ve heard of one of these GEOs, you may be thinking, “If I heard one, I’ve heard them all. Aren’t they all the same?”. And the answer is, no. Although they’re similar in ways where each “geo” leverages customer location data to reach a hyper-targeted audience, geomarketing has different …