Our team understands how to create a channel strategy and then put it into motion.
Mobilizing channel partners is one of the most effective ways to grow revenue. A successful channel marketing program exponentially broadens your reach and accelerates your leads and sales.
It’s a real good thing. But to get there, you need both a strategy and the resources to execute it. UDG can help you build a channel marketing plan, recruit partners, and implement a program that works for you and them.
A recent Zinfi Study came to the surprising conclusion that 60% of marketing development funds go unused.
We’ll start by determining who would make an ideal partner and the number of partners your program needs to be successful. We can develop and implement recruitment plans to bring new partners into the mix, strengthening the program overall.
If a partner doesn’t start to market and sell your offering within the first 90 days of recruitment. It’s highly likely that it never will.
Channel onboarding and support
Your partners’ success is your success. That’s why the best channel marketing programs onboard and support their partners. We help by providing training on the program and products, and offering support via marketing campaigns and collateral.
73% of partners say vendor channel programs are too complex
Get the most from your content investments.
With a co-marketing program, you can double-down on your resellers, giving them adding marketing support to spur their sales. We create co-marketing campaigns and customized content, as well as help resellers launch and manage their own marketing efforts.
84% of the partners did not have a dedicated marketing resource
Offering MDF Is Not Enough: How To Support Channel Partners With Marketing Resources They’ll Actually Use
Marketing development funds (MDF) — also known as channel or co-marketing programs — is one of the most common sources of friction between companies and their selling partners. Typically, companies provide co-op style marketing dollars …
Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a channel is, it has been the answer to gaining competitive …
Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during normal circumstances. As the ongoing effects of COVID-19 disrupt how …
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a 1924 book, Bond Salesmanship, the sales funnel was created to help individual salespeople “lead a customer from attention to interest, and beyond.” Salespeople …