Content Creation

Building authentic experiences

Right content, right time

In a world flooded with content, what makes your marketing collateral and digital content stand out? In our experience, it’s about creating authentic content that specifically speaks to your buyers.

Your content should align with your buyers’ pain points and provide them with guidance, expertise, and solutions. Our proven process involves a creative team that combines a senior-level strategist, writers with industry or product expertise, and creative talent working in unison to bring each piece to life. That’s authentic content, and that’s what converts.

66%
Only 66% of B2B marketers frequently prioritize their audience’s needs over their sales message when creating content. Of the most successful content marketers, 88% do.

Static content

Often the foundation of our inbound and outbound campaigns, static content can include ebooks, white papers, infographics, checklists, executive briefs, and more. Use our expert creators to fill in your static content gaps and produce audience-centered pieces that move the needle.

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Interactive content

Engage your audience even more with web-based, digital content that incorporates interactive elements. Whether it’s a quiz, interactive infographic, or ebook, you’ll get to know your buyers and provide them with content that they’ll come back to again and again.

B2B marketers are increasingly incorporating video to drive a more authentic content experience. Whether you need to produce campaign content, product demos, vlogs, testimonials, or social ads, our video team is ready to help you strategize and create a video that supports your authentic story. We can produce mixed media, animated, and live video content.

Blogging

Blog posts are among the most read and shared pieces of content today. With that said, readers are expecting more from them — they want longer, in-depth blogs that feel more like articles. We can help build out a blog calendar and content that incorporates different types of blogs formats, lengths, and CTAs that help readers continue down the buyer’s journey.

1,236
The average blog post published in 2019 is 1236 words long. Bloggers who write 2000+ words (55%) report the “strongest results.

Podcasts

Your customers listen to podcasts on a regular basis — and they’re looking for content beyond true crime. B2B marketers are tapping into this growing demand and discovering the power of a great podcast to influence audiences and drive leads. Don’t know where to start? No problem. We’d love to help you ideate, launch, and produce a podcast that serves your customers and accelerates your marketing.

Have content, will repurpose

Get more from your creative investment.

We know that great content isn’t cheap. That’s why we’re huge advocates of analyzing your current assets and finding creative ways to repurpose content you’ve already created.

That white paper that your customers loved? Let’s transform it into a blog series. The high-converting infographic? Let’s update it with new information and then double down on its use. You get more bang for your buck, and your customers get more of what they loved.

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast
Content Creation

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast

There’s a misconception around podcasts that seems to always come up: it must be really easy, right? Since it’s just a few people having a conversation? But if you’ve ever been involved with the making …

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Original Research: The Content Marketing Gift That Keeps On Giving
Content Creation

Original Research: The Content Marketing Gift That Keeps On Giving

What if I told you that to protect your company from a data breach, you’ll need to dedicate more of your IT budget to security solutions? You might believe me — but if I’m a …

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Content Creation

4 Brain Hacks for Better Engagement

Better engagement is achievable through creating the right content that customers and prospects actually want to consume — and it is a lot easier than you think. Customers and prospects want personalized and humanized information …

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Content Creation

Spring Clean Your B2B Content: 5 Steps to a Proper Content Audit

Almost 60% of B2B marketers reuse content two to five times, and most marketers understand that in order to create content that is both strategically valuable and successful, the answer lies in performing regular content …

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Content Creation

Your No-Fear Guide to Podcasting

In a crowded content space, B2B marketers face challenges to constantly deliver valuable content to the right people and in the right format. B2B marketers must find ways to take an integrated and resourceful approach …

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Two colleagues discuss repurposing webinars and virtual events.
Content Creation

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events

As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza …

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