In a crowded content space, B2B marketers face challenges to constantly deliver valuable content to the right people and in the right format. B2B marketers must find ways to take an integrated and resourceful approach to content, and podcasts can do just that. Podcasts make for an ideal channel for producing high-quality, compelling content that’s not only entertaining but easy to consume — roughly 68 million Americans are spending nearly seven hours on average per week engrossed in episode after episode. Podcasts offer a chance for your brand’s voice and culture to extend its reach, speaking to audiences in new, engaging, and conversational ways and making connections with listeners through topics that matter to them and to your company.
Though launching any new content can be intimidating, creating a podcast series that fully represents your brand will help build network trust, thought leadership, and brand awareness. Companies across all industries are progressing and innovating how they deliver content, and Unreal Digital Group can help you stay competitive in an ever-changing market.
Download our eBook, Your No-Fear Guide to Podcasting, for an easy-to-follow roadmap to creating a podcast series that elevates your brand without breaking the bank. Contact us if you have any questions or would like to learn more about podcasting.