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Marketing development funds (MDF) — also known as channel or co-marketing programs — is one…
Dana HarderAugust 5, 2021
Timing is everything. At least when it comes to nurturing your prospects and engaging potential…
Cari BaldwinJuly 16, 2021
2020 was the year of virtual events! While everyone’s eager to take our events live…
Ruby BaldwinJune 28, 2021
Better engagement is achievable through creating the right content that customers and prospects actually want…
Jeanne DagaleaApril 15, 2021
Sales development reps (SDRs) need more than talent to win deals — support from management…
Jeanne DagaleaMarch 25, 2021
Almost 60% of B2B marketers reuse content two to five times, and most marketers understand…
Jeanne DagaleaMarch 11, 2021
B2B events play a key role in helping people meet like-minded industry peers, creating networking…
Jeanne DagaleaFebruary 26, 2021
Successful B2B marketers are extremely good at pivoting during any rapid change. And if we’ve…
Jeanne DagaleaFebruary 15, 2021
When sales enablement strategies are anything but effective, the sales process can quickly become cold…
Jeanne DagaleaJanuary 21, 2021
The holidays may look a little different this year, but one thing should remain the…
Jeanne DagaleaDecember 24, 2020
In a crowded content space, B2B marketers face challenges to constantly deliver valuable content to…
Jeanne DagaleaDecember 17, 2020
Holidays may look a bit different this year, but the craziness of 2020 is not…
Jeanne DagaleaNovember 26, 2020
Humanized marketing is at the core of what we do at UDG. It’s more than…
Jeanne DagaleaNovember 17, 2020
Ah, the channel recruitment strategy — it is no different from a demand generation or…
Jeanne DagaleaOctober 22, 2020
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed…
Jeanne DagaleaOctober 8, 2020
Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle…
Jeanne DagaleaSeptember 24, 2020
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all…
Jeanne DagaleaSeptember 10, 2020
As marketers, we often hear and talk about repurposing content, and in reality, there are…
Jeanne DagaleaAugust 20, 2020
As the B2B events scene continues to be greatly affected by the ongoing effects of…
Jeanne DagaleaAugust 6, 2020
“If there is any one secret of success, it lies in the ability to get…
Unreal Digital GroupMay 28, 2020
It goes without saying that the coronavirus pandemic has changed our world overnight — people…
Unreal Digital GroupMay 7, 2020
As we listened to a partner talk about technical capabilities, his voice dropped off when…
Unreal Digital GroupApril 23, 2020
Influencer marketing is finding its way into B2B strategies in every industry because more companies…
Unreal Digital GroupApril 16, 2020
So as AR technology continues to change and improve, so do the applications in the…
Unreal Digital GroupApril 9, 2020
Women leaders are at the core of the work at UDG. Our founders, Cari and…
Unreal Digital GroupApril 2, 2020
In light of the changing environment on the work and home fronts for Americans across…
Unreal Digital GroupMarch 26, 2020
As a little girl, I dreamed of a woman president in my lifetime, and if I…
Unreal Digital GroupMarch 19, 2020
In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams,…
Unreal Digital GroupMarch 10, 2020
For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins,…
Unreal Digital GroupFebruary 27, 2020
The growing love for influencer marketing is finding its way into B2B strategies in every…
Unreal Digital GroupFebruary 20, 2020
Love is in the air. The love for influencer marketing, and no, we’re not talking…
Unreal Digital GroupFebruary 13, 2020
The everyday life of today’s consumer is flooded with marketing messaging. Think about all the…
Unreal Digital GroupFebruary 6, 2020
Creating and maintaining buyer personas is crucial for executing successful sales and marketing strategies. Keeping…
Unreal Digital GroupJanuary 30, 2020
Buyer personas. They’re at the heart of how you understand and approach your customers. Personas…
Unreal Digital GroupJanuary 23, 2020
The B2B events and conferences scene continue to grow and thrive across all industries. Companies…
Unreal Digital GroupJanuary 16, 2020
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a…
Unreal Digital GroupJanuary 9, 2020
Here are five marketing trends we're exploring in 2020: 1. Geomarketing At its most basic, “geomarketing…
Unreal Digital GroupJanuary 2, 2020
‘Twas the night before Christmas, when all through the house, All marketers kept from stirring,…
Unreal Digital GroupDecember 24, 2019
It’s the most wonderful time of the year, especially for advertising. During the holidays, marketing…
Unreal Digital GroupDecember 20, 2019
It’s the turn of another decade and 2020 is just around the corner. In the…
Unreal Digital GroupDecember 12, 2019
Oof. It’s that time of year again where most Americans are groggily returning to work…
Unreal Digital GroupDecember 6, 2019
Holidays are meant to bring families and friends together to enjoy the comfort of traditions,…
Unreal Digital GroupNovember 27, 2019
Geomarketing, geofencing, and geotargeting oh, my! If you’ve heard of one of these GEOs, you…
Unreal Digital GroupSeptember 4, 2019
At UDG, we know what it truly means to connect with people, dedicating our careers…
Unreal Digital GroupAugust 12, 2019
Unreal Digital Group (UDG) is founded by two accomplished women marketers, Cari Baldwin and Dana Harder. With over 40…
Unreal Digital GroupAugust 2, 2019
We may be a little biased, but our clients are the best.
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"UDG are experts. They went to market quickly with little handholding and delivered high quality results. And they are smart.”
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“UDG is an extension of our team. They listen, offer advice and roll up their sleeves to help us get stuff done!”
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"I've worked with the Unreal Digital team for years. They combine the unique skills of advising us on both go-to-market strategy AND execution techniques to drive pipeline. That's rare."