Content Creation

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast

There’s a misconception around podcasts that seems to always come up: it must be really easy, right? Since it’s just a few people having a conversation? But if you’ve ever been involved with the making of a podcast, you know that couldn’t be further from the truth. There’s so much work that goes into developing …

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast Read More »

Woman working on laptop to conduct a marketing content audit.

Spring Clean Your B2B Content: 5 Steps to a Proper Content Audit

Almost 60% of B2B marketers reuse content two to five times, and most marketers understand that in order to create content that is both strategically valuable and successful, the answer lies in performing regular content audits. Now, whether you’ve completed an audit in the past or are jumping into an audit for the first time, …

Spring Clean Your B2B Content: 5 Steps to a Proper Content Audit Read More »

Two colleagues discuss repurposing webinars and virtual events.

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events

As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza in the back of your fridge comes to mind when you think of repurposed content, and what you really want …

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events Read More »

Colleagues discuss influencer marketing.

How To Kickstart Your Influencer Marketing

Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising brand awareness, increasing customer loyalty and engagement, driving sales, and much more. And implementing this tactic can be easier than you think – we’re bringing you a quick and dirty …

How To Kickstart Your Influencer Marketing Read More »

4 Festive Holiday Campaigns to Cheer About

It’s the most wonderful time of the year, especially for advertising. During the holidays,  marketing teams are supercharged with creativity, and customers are open to fun, delightful offers. We’ve checked off our list of favorite holiday campaigns, and we’re sharing the ones that made it to our top 4. 1. Xfinity: A Holiday Reunion (2019) After 37 …

4 Festive Holiday Campaigns to Cheer About Read More »

Waste Not, Want Not: Maximizing Your Marketing Leftovers

Oof. It’s that time of year again where most Americans are groggily returning to work post-Thanksgiving in a tryptophan daze that’s unlikely to lift as the dread of leftovers loom high in fridges at home. But leftovers don’t have to be horrible—all you need are fresh ingredients to turn what you have into an amazing …

Waste Not, Want Not: Maximizing Your Marketing Leftovers Read More »