JOB DESCRIPTION – Account Manager, DG, Paid Media
The Company
Unreal Digital Group is a global full-service, women-led demand generation agency that helps humans look, feel, and sound different from what traditional B2B marketing has been. Our secret sauce is in what we believe in — creating B2B marketing for the storytellers, the innovators, and the people behind B2B brands through services including strategy and planning, content creation, campaign execution, ABM, marketing technology, channel marketing, and geo-marketing.
B2B buyers of today are overwhelmed with traditional marketing messages. Buyers want more authentic experiences and partnerships. We focus on the real people behind target markets by telling more compelling, customer-centric stories. Communicating human-to-human is what solves pain points and goals. And it drives real results.
We are Unreal Digital Group – Boldy human. Boldy B2B.
Commitment to Inclusive Hiring:
Unreal Digital believes that a broad range of ideas, life experiences, and backgrounds enriches our workplace, contributes to innovative thinking, and attracts talented people. We are eager to welcome team members who share this belief as we strive to create an environment that reflects the rich cultural and racial diversity of our communities. We strongly encourage candidates from underrepresented communities to apply to join the Unreal Digital team.
The Role
As an Account Manager with a paid media focus, you’ll be the driving force behind successful client campaigns. You’ll blend traditional account management responsibilities with hands-on expertise in paid media strategy, execution, and optimization. This role is ideal for someone who thrives in a fast-paced agency environment and is passionate about delivering measurable results through data-driven demand generation and paid media campaigns.
Key Responsibilities Include:
- Client Relationship Management: Build and nurture strong client relationships, serving as the primary point of contact for demand generation and paid media activities.
- Campaign Execution: Set up, manage, and optimize demand generation programs with a special emphasis on paid media campaigns, ensuring they deliver on time, within budget, and exceed performance targets.
- Paid Media Strategy: Develop and execute multi-channel paid media strategies aligned with client goals, encompassing channels like Google Ads, LinkedIn, and programmatic advertising.
- Data Analysis & Optimization: Continuously monitor campaign performance, conduct A/B testing, and leverage data insights to refine strategies and maximize ROI.
- Collaboration: Work closely with creative, digital, and account teams to ensure seamless integration of paid media efforts with broader campaign objectives.
- Industry Expertise: Stay informed about the latest industry trends, platform updates, and emerging technologies to maintain a competitive edge.
- Financial Management: Oversee project and paid media budgets, track spending, and provide regular performance reports to clients.
Skills and Experience
- At least 2-3 years’ experience in a B2B marketing agency with a strong emphasis on paid media.
- Proven track record of managing and optimizing paid media campaigns across various platforms.
- Strong client service skills with a focus on driving results through paid media.
- Solid experience with marketing automation platforms, sales enablement, ABM, and paid media tools.
- Highly organized multi-tasker with impeccable attention to detail.
- Experience in a fast-paced environment, managing multiple paid media projects simultaneously.
- Enthusiastic self-starter with a commercial focus and a deep understanding of the B2B Technology landscape.
Why UDG:
We are a well-funded agency startup with big dreams! We have each other’s backs, we like to work hard and have fun. We have been known to have Alpacas join our team meetings, and visit the spa as a bonding activity. We believe strongly in being good humans.
