Healthcare Marketing and a Shifting World
Tune in for insight into the challenges of marketing to doctors during a pandemic, creating a marketing plan, that turns out, wasn’t very effective, and a unique direct mail campaign.
Oh S***: When the marketing hits the fan — and how real marketers cleaned themselves off.
S1E1: Lessons Learned for Authentic Marketing
S1E2: The Revenue Marketing Revolution
S1E3: Beware: The Marketing Blind Spot at Every Organization
S1E4: Managing Channel Partner Expectations
S1E5: Lost in Translation: A B2B Marketing Mishap
S1E6: Chocolates on Pillows… What Could Possibly Go Wrong?
S1E7: Marketing from a Sales Point of View: The Good, The Bad, and Ugly
S1E8: Don’t Talk So Much: How to Listen to Your Buyers
S1E9: How to Lead Marketing Teams When Everything is Changing
S1E10: Healthcare Marketing and a Shifting World
S1E11: Being the DE&I Change We Wish to See
S1E12: Misadventures in Events and Field Marketing
About the podcast
B2B marketers know how to make plans. Global, multi-channel campaign plans supporting millions in pipeline. Fast-moving career plans spanning the world’s leading companies. But behind it all are real people living and learning from the joys, the pains, and the surprises that make B2B marketing so exciting. And we want all the details.
On the Marketing Gets Real podcast, hosts Cari Baldwin and Dana Harder — founders of demand gen agency Unreal Digital Group — dig into the real lives and everyday adventures of fellow B2B marketers. So grab a glass of something and join Cari, Dana, and their guests for lots of learning and laughter — and maybe a wine recommendation or two.