GREAT PEOPLE DO THINGS BEFORE THEY ARE READY.
— Amy Poehler
We believe in
Creating a work culture that revolves around real values that our team truly cares about.
Authenticity.
We create b2b marketing for humans, not businesses.
Drive.
We get real results through blood, sweat, and tears (or strategy, innovation, and creativity.)
Adventure.
We put the FUN in the funnel.
Mindfulness.
We listen to and focus on what matters the most—you.
Meet the Founders
Cari Baldwin and Dana Harder have over 40 years of combined experience in building and executing successful Account-Based Marketing (ABM), Content and Demand Generation Strategies, and Revenue and Profit Growth Models for countless fast-growth and enterprise-level organizations.
Meet the Team
We’re a diverse team of business movers and shakers, strategy teachers and drivers, and out-of-this-world thinkers. Our team shares the vision and values of a community that builds meaningful impact and compelling experiences for forward-thinking brands.
Amber Caisse
International Woman
of Intrigue
Once renowned for her style and ability to move in many circles, she now spends most of her days reading and editing marketing content from an old chair beside a warm fire while her teenage son reminds her how uncool she is. Little does he know, her next mission is only one UDG assignment away...
Garrett Erny
Marketing Operations (MOPS) Cyclops
I consider myself to be a highly motivated, self-disciplined, goal-oriented MarTech guru who is eager to learn and improve each day! Outside of work you can find me spending time with my fiance, playing with my pitbull rescue in the backyard, listening to sports radio, and rooting for the Philadelphia sports teams!
Merrilee Parsons
Professional Detailer (and we’re not talking cars)
With more than 20 years of professional experience managing details, calendars, and programs, Merrilee spends her personal time managing details, calendars, and programs for her family, friends, and Girl Scout Troop — her teenage daughter is super stoked about this (insert eye roll.)
Alex Star
Senior Demand Gen Superhero and
Snack Aficionado
Alex is a strategy-driven and dynamic B2B marketer with nearly a decade of experience managing and solving complex marketing initiatives while igniting company growth and profitability. Outside of nerd hours, you can find her doling out snacks to her kiddos, quoting Schitts Creek, or drinking a margarita (and usually all at the same time!)
Joanna Swartwood
Senior Beach Counselor
Joanna is an avid marketer with a passion for driving strategy and campaign execution. She spends her days helping clients win at their marketing game, nights and weekends helping her family win at mastering the beach life, and also holds the title for San Diego’s best wine taster.
Mikki Ware
The First of Her Name, Mother of Campaigns, Kaleesi of Demand Generation
Mikki is a 2X Salesforce certified marketer with nearly a decade of experience working with teams to provide strategies, best practices, content, demand gen, and training for B2B clients. She also moonlights as a rock radio DJ on the weekends. 🤘🏾
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"I've worked with the Unreal Digital team for years. They combine the unique skills of advising us on both go-to-market strategy AND execution techniques to drive pipeline. That's rare."
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“UDG is an extension of our team. They listen, offer advice and roll up their sleeves to help us get stuff done!”
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"UDG are experts. They went to market quickly with little handholding and delivered high quality results. And they are smart.”