GREAT PEOPLE DO THINGS BEFORE THEY ARE READY.

— Amy Poehler

We believe in

Creating a work culture that revolves around real values that our team truly cares about.

Authenticity.

We create b2b marketing for humans, not businesses.

Drive.

We get real results through blood, sweat, and tears (or strategy, innovation, and creativity.)

Adventure.

We put the FUN in the funnel.

Mindfulness.

We listen to and focus on what matters the most—you.

Meet the Founders

Cari Baldwin and Dana Harder have over 40 years of combined experience in building and executing successful Account-Based Marketing (ABM), Content and Demand Generation Strategies, and Revenue and Profit Growth Models for countless fast-growth and enterprise-level organizations.

Cari Baldwin

Awe-inspiring People Connector and Industry Changer

Cari is a trailblazing thought leader with a passion for making the B2B world a better place, culture-wise and money-wise. Ask her how she’s loving a newly empty nest (yay!)

Dana Harder

Innovative Leader, Zen Master, and Rockstar Singer

Dana, the coffee connoisseur and meditation and yoga guru. She’s an accomplished leader who thoughtfully shares the world’s best industry knowledge, strategic tools and values, and wine recommendations.

Meet the Team

We’re a diverse team of business movers and shakers, strategy teachers and drivers, and out-of-this-world thinkers. Our team shares the vision and values of a community that builds meaningful impact and compelling experiences for forward-thinking brands.

Julie Cavanaugh

Happy Camper

Family, Friends, Fun, IPA, Spicy Food, Go Ducks, Woman, Man, Camera, TV.

Kaelan Crawford

Search Engine Sorcerer

Kaelan is a data-driven PPC master with years of experience in search, display, video, retargeting, and programmatic channels. In his free time, you might run into him on a downhill mountain bike trail or ski slope working on his GoPro videos.

Jeanne Dagalea

City Nomad

Jeanne sees beauty in the old, complicated, and unknown. When she isn’t providing marketing and design support, she’s dream boarding her next travel destination and honing her home cooking skills.

Jerine Erice

Marketing Ops Boss Lady (although, I’m probably anything but a lady)

I will dance to almost anything, including the music in my own head or even the music in your head. I also exercise only to eat which is sometimes disappointing to find that I cannot exercise that much.

Jessie Goodrum

Demand Gen Champion and Queen of Black Clothing

Jessie is a B2B marketer whose first love was attribution. Passionate about helping clients become marketing rockstars, she focuses on building data-informed strategies that drive pipelines and influence revenue growth. When she’s not nerding out, you might find her hanging in Fort Mason park, hosting a game night, or playing with power tools.

Garrett Erny

Marketing Operations (MOPS) Cyclops

I consider myself to be a highly motivated, self-disciplined, goal-oriented MarTech guru who is eager to learn and improve each day! Outside of work you can find me spending time with my fiance, playing with my pitbull rescue in the backyard, listening to sports radio, and rooting for the Philadelphia sports teams!

Maggie Iskander

Resident Word Nerd

Maggie has spent her career working in journalism and content marketing, focusing on business and technology topics. When she's not on her laptop, she's spending time with family and friends, taking long walks with her dog, and enjoying the outdoors.

Gina Miller

Professional Doodle Wrangler & Mid-pack Age Group Athlete

Gina is a high-achieving, results-oriented marketer with over 20 years of experience in leading high-growth companies. Her energy, creativity, and love for all things technology bring teams, client relationships, higher sales, and revenue seamlessly together. But be wary while on foot or bike, she'll challenge your speed and stamina.

Alyssa Smith

Duchess of Digital

Alyssa is an analytical and creative digital marketing professional who specializes in PPC/SEM/SMM advertising. When she's not building or optimizing campaigns for clients, she's most likely off the grid, slowly transitioning to a wannabe vanlifer.

Alex Star

Senior Demand Gen Superhero and
Snack Aficionado

Alex is a strategy-driven and dynamic B2B marketer with nearly a decade of experience managing and solving complex marketing initiatives while igniting company growth and profitability. Outside of nerd hours, you can find her doling out snacks to her kiddos, quoting Schitts Creek, or drinking a margarita (and usually all at the same time!)

Joanna Swartwood

Senior Beach Counselor

Joanna is an avid marketer with a passion for driving strategy and campaign execution. She spends her days helping clients win at their marketing game, nights and weekends helping her family win at mastering the beach life, and also holds the title for San Diego’s best wine taster.

Mikki Ware

The First of Her Name, Mother of Campaigns, Kaleesi of Demand Generation

Mikki is a 2X Salesforce certified marketer with nearly a decade of experience working with teams to provide strategies, best practices, content, demand gen, and training for B2B clients. She also moonlights as a rock radio DJ on the weekends. 🤘🏾

"I've worked with the Unreal Digital team for years. They combine the unique skills of advising us on both go-to-market strategy AND execution techniques to drive pipeline. That's rare."

Tracy Eiler

CMO at Alation
“UDG is an extension of our team. They listen, offer advice and roll up their sleeves to help us get stuff done!”

Stefanie Maragna

Vice President of Corp. Marketing at Sage Intacct
"UDG are experts. They went to market quickly with little handholding and delivered high quality results. And they are smart.”

Darin Medeiros

Head of Sales, Americas at GO1