GREAT PEOPLE DO THINGS BEFORE THEY ARE READY.

— Amy Poehler

We believe in

Creating a work culture that revolves around real values that our team truly cares about.

Authenticity.

We create b2b marketing for humans, not businesses.

Drive.

We get real results through blood, sweat, and tears (or strategy, innovation, and creativity.)

Adventure.

We put the FUN in the funnel.

Mindfulness.

We listen to and focus on what matters the most—you.

Meet the Founders

Cari Baldwin and Dana Harder have over 40 years of combined experience in building and executing successful Account-Based Marketing (ABM), Content and Demand Generation Strategies, and Revenue and Profit Growth Models for countless fast-growth and enterprise-level organizations.

Cari Baldwin

Awe-inspiring People Connector and Industry Changer

Cari is a trailblazing thought leader with a passion for making the B2B world a better place, culture-wise and money-wise. Ask her how she’s loving a newly empty nest (yay!)

Dana Harder

Innovative Leader, Zen Master, and Rockstar Singer

Dana, the coffee connoisseur and meditation and yoga guru. She’s an accomplished leader who thoughtfully shares the world’s best industry knowledge, strategic tools and values, and wine recommendations.

Meet the Team

We’re a diverse team of business movers and shakers, strategy teachers and drivers, and out-of-this-world thinkers. Our team shares the vision and values of a community that builds meaningful impact and compelling experiences for forward-thinking brands.

Julie Cavanaugh

Happy Camper

Family, Friends, Fun, IPA, Spicy Food, Go Ducks, Woman, Man, Camera, TV.

Maggie Iskander

Resident Word Nerd

Maggie has spent her career working in journalism and content marketing, focusing on business and technology topics. When she's not on her laptop, she's spending time with family and friends, taking long walks with her dog, and enjoying the outdoors.

Jerine Erice

Marketing Ops Boss Lady (although, I’m probably anything but a lady)

I will dance to almost anything, including the music in my own head or even the music in your head. I also exercise only to eat which is sometimes disappointing to find that I cannot exercise that much.

Joanna Swartwood

Senior Beach Counselor

Joanna is an avid marketer with a passion for driving strategy and campaign execution. She spends her days helping clients win at their marketing game, nights and weekends helping her family win at mastering the beach life, and also holds the title for San Diego’s best wine taster.

Amber Caisse

International Woman
of Intrigue

Once renowned for her style and ability to move in many circles, she now spends most of her days reading and editing marketing content from an old chair beside a warm fire while her teenage son reminds her how uncool she is. Little does he know, her next mission is only one UDG assignment away...

Merrilee Parsons

Professional Detailer (and we’re not talking cars)

With more than 20 years of professional experience managing details, calendars, and programs, Merrilee spends her personal time managing details, calendars, and programs for her family, friends, and Girl Scout Troop — her teenage daughter is super stoked about this (insert eye roll.)

Mikki Ware

The First of Her Name, Mother of Campaigns, Kaleesi of Demand Generation

Mikki is a 2X Salesforce certified marketer with nearly a decade of experience working with teams to provide strategies, best practices, content, demand gen, and training for B2B clients. She also moonlights as a rock radio DJ on the weekends. 🤘🏾

Jeanne Dagalea

City Nomad and Aspiring Professional Thrifter

Jeanne sees beauty in the old, complicated, and unknown. When she isn’t providing marketing and design support, she’s swooning over new fonts and colors, dream boarding her next travel destination or room redo, and cooking and baking top-secret Filipino recipes.

  • "I've worked with the Unreal Digital team for years. They combine the unique skills of advising us on both go-to-market strategy AND execution techniques to drive pipeline. That's rare."

    Tracy Eiler
    CMO at InsideView

  • “UDG is an extension of our team. They listen, offer advice and roll up their sleeves to help us get stuff done!”

    Stefanie Maragna
    Vice President of Corp. Marketing at Sage Intacct

  • "UDG are experts. They went to market quickly with little handholding and delivered high quality results. And they are smart.”

    Darin Medeiros
    Head of Sales, Americas at GO1

Let’s Be Real

B2B marketing can be so much better. We can show you how.

Contact us