Our Story

Authentic B2B Marketing.

We believe in


We create b2b marketing for humans, not businesses.


We get real results through blood, sweat, and tears (or strategy, innovation, and creativity.)


We put the FUN in the funnel.


We listen to and focus on what matters the most—you.

Where is UDG

UDG is a global agency, with offices in both in the US and the UK. We’re a completely distributed team and are happy to meet you, wherever that may be.

Meet the Founders

Cari Baldwin and Dana Harder have over 40 years of combined experience in building and executing successful Account-Based Marketing (ABM), Content and Demand Generation Strategies, and Revenue and Profit Growth Models for countless fast-growth and enterprise-level organizations.

Cari Baldwin


Dana Harder


Meet the Team

We’re a diverse team of business movers and shakers, strategy teachers and drivers, and out-of-this-world thinkers. Our team shares the vision and values of a community that builds meaningful impact and compelling experiences for forward-thinking brands.

Lynsey Barron


Erin Bell

Group Account Director

Donovan Bean

Senior Marketing Automation Consultant

Ollie Bignall

Senior Media Strategist

Toni Boger

Senior Account Manager

Julie Cavanaugh

Happy Camper

Emi Cornelius

IT Strategist & InfoTech Guru

Bretton Chatham

Senior Account Manager

Kaelan Crawford

Digital Strategist

Katie Dryden

Account Director

Georgina Ford

Senior Account Director

Mark Ganem

Senior Writer

Wendy Geister

Senior Group Account Director

Callum Harrington

Revenue Operations Consultant
Amanda Kruit

Amanda Kruit

Senior Account Manager

Lisa Ladle-Wallace

Head of Growth

Emma Longden

Marketing Manager

Rose Marten

Senior Account Manager

Lallaine Marzan

Director of Finance

Christina Miano

Marketing Automation Consultant

Caryl Mostacho

Senior Revenue Operations Consultant

Kim Nagle

Director of Human Resources

Jeff Plowman

Art Director

Hannah Scott

Senior Account Strategist & Content Program Manager

Alyssa Smith

Digital Strategist

Ashley Svrcek

Global Vice President, Client Services

Skye Weadick

Group Account Director

CJ Woodling

Senior Account Manager

Let's Be Real

B2B marketing can be so much better. We can show you how.

Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:​