Meet the Team

Hey there.
.

GREAT PEOPLE DO THINGS BEFORE THEY ARE READY.

— Amy Poehler

We believe in

Authenticity.

We create b2b marketing for humans, not businesses.

Drive.

We get real results through blood, sweat, and tears (or strategy, innovation, and creativity.)

Adventure.

We put the FUN in the funnel.

Mindfulness.

We listen to and focus on what matters the most—you.

Meet the Founders

Cari Baldwin and Dana Harder have over 40 years of combined experience in building and executing successful Account-Based Marketing (ABM), Content and Demand Generation Strategies, and Revenue and Profit Growth Models for countless fast-growth and enterprise-level organizations.

Cari Baldwin

Awe-inspiring People Connector and Industry Changer
Cari is a trailblazing thought leader with a passion for making the B2B world a better place, culture-wise and money-wise. Ask her how she’s loving a newly empty nest (yay!)

Dana Harder

Innovative Leader, Zen Master, and Rockstar Singer
Dana, the coffee connoisseur and meditation guru. She’s an accomplished leader who thoughtfully shares the world’s best industry knowledge, strategic tools and values, and wine recommendations.

Meet the Team

We’re a diverse team of business movers and shakers, strategy teachers and drivers, and out-of-this-world thinkers. Our team shares the vision and values of a community that builds meaningful impact and compelling experiences for forward-thinking brands.

Mariano A

Marketing Automation Consultant
Marisano is a Marketing Automation Specialist with a background in front-end web development. He helps solve problems relating to building automated programs and process flows within Marketing Automation Platforms (with a particular interest in Marketo), and coding responsive webpages and HTML emails. Mariano lives a very active lifestyle—in his free time he enjoys the outdoors, weight training, and sports.

Lindsey Andrews

Marketing Champion
The marketer of the hour—Lindsey saves the world, one marketing program at a time all while driving revenue growth. When she isn’t using the latest tech and data to tell stories, she enjoys hiding in a Kindle, exploring the foodie scene, traveling, spending time with family and friends, or working out (blah).

Donovan Bean

Marketing Automation Detailer
If marketing automation challenges and solutions could harmonize, Donovan would be the producer to take this hit to number 1 on the MarTech charts. When Donovan isn’t solving MarTech woes, you can find him playing the guitar, bass, drums, and more, or bouncing around in his Jeep, camping, hot springing, hiking, and rockhounding.

Bethany Boehm

Demand Gen-Getter and Adventure Seeker
Bethany is an expert in leading high-achieving teams and helping clients overcome complex challenges by implementing impactful strategies that grow market share. Outside of accomplishing business goals, you can catch her planning her next adventure and living up the happiest of hours.

Toni Boger

Leslie Knope of Content Projects
Toni expertly generates impactful change, bringing the human touch back to the buyer's journey and helping real people solve real problems. Outside of marketing hours, you can find Toni painting watercolor scapes into life, gracefully floating through aerial arts classes at circus school, getting lost in a good book, or volunteering at a historic movie palace in Detroit.

Rylee Campbell

The Marketing Success and Fun Guide
Rylee develops clear, organized strategies that enable clients to see the path between the trees—she's got a swiss-army-belt of marketing solutions for success. In her free time, Rylee loves to travel and enjoys cooking, painting, hiking, paddle boarding, or laying on the beach with a good book.

Julie Cavanaugh

Happy Camper
Family, Friends, Fun, IPA, Spicy Food, Go Ducks, Woman, Man, Camera, TV.

Heather Clark

Content Strategist, Word Stylist, and Deadline Dominator
Heather creates relevant, helpful content solutions that move audiences to take action. Outside of marketing wordsmithing, Heather enjoys the outdoorsy life — including mountain biking, trail running, and cross-country skiing.

Kaelan Crawford

Search Engine Sorcerer
Kaelan is a data-driven PPC master with years of experience in search, display, video, retargeting, and programmatic channels. In his free time, you might run into him on a downhill mountain bike trail or ski slope working on his GoPro videos.

Jeanne Dagalea

City Nomad
Jeanne sees beauty in the old, complicated, and unknown. When she isn’t providing marketing and design support, she’s dream boarding her next travel destination and honing her home cooking skills.

Mark Ganem

Punctuation Aficionado
Mark has over thirty years of experience as an ace content strategist and writer, creating and executing thoughtful and valuable stories that help grow audiences of top B2B companies. When he isn’t distilling the brilliant thoughts of clients, he’s sweeping through crossword puzzles with his pup, although she’s more like his supervisor.

Maggie Iskander

Resident Word Nerd
Maggie has spent her career working in journalism and content marketing, focusing on business and technology topics. When she's not on her laptop, she's spending time with family and friends, taking long walks with her dog, and enjoying the outdoors.
Amanda Kruit

Amanda Kruit

Jill of All Trades
Amanda has a 6th sense when it comes to problem-solving. Her creative thinking, data-driven, and process development skills jump into action when bringing business and revenue goals to life. Outside of strategizing hours, Amanda enjoys mountain biking, hiking, camping, and spending time with her family.

Nick Liddil

Demand Gen Shark
Nick is a B2B industry and demand gen problem solver: turns complexity into simplicity, creates high-quality content, and develops high-value leads. Beyond that, he's a family man who always puts his wife, two kids, and three dogs first. Nick also enjoys being outdoors whether that's hiking, hunting, or riding dirt bikes and four-wheelers.

Christina Miano

MarTech Whiz
Marketing efficiency is the name of her game: Christina’s data management and marketing optimization skills help clients get the most out of their MarTech. When she isn’t chasing thoughtful, future-focused marketing strategies, she’s chasing all things under the sun with family and friends—beaching, boating, traveling, and catching memorable sunsets.

Gina Miller

Professional Doodle Wrangler & Mid-pack Age Group Athlete
Gina is a high-achieving, results-oriented marketer with over 20 years of experience in leading high-growth companies. Her energy, creativity, and love for all things technology bring teams, client relationships, higher sales, and revenue seamlessly together. But be wary while on foot or bike, she'll challenge your speed and stamina.

Katelyn Nollette

Superhuman Pipeline Mover
Katelyn is strategic when finding and acquiring new customers by using creative, data-driven campaigns to fill pipelines. Outside of marketing hours, she's playing soccer, paddle boarding, hiking with her dog, traveling, reading, and hosting friends and family in beautiful city and food hub, Austin, Texas.

Hannah Scott

Em Dash Enthusiast
A copywriter, content strategist, and demand gen marketer, Hannah is happiest while brainstorming new campaigns—and least happy when she has writer’s block. In her free time, she enjoys new recipes, handmade ceramics, and long walks through IKEA.

Alexis Sherwood

Dynamic Marketer and Go-Getter
A digital marketing guru driven by innovation and creativity, Alexis provides clients with actionable recommendations that deliver high-quality results and revenue-generating performance. Outside of demand gen hours, you can find her enjoying yoga, cooking, hunting for thrifted gems in the name of sustainability, and going for long walks in the beautiful PNW.

Alyssa Smith

Duchess of Digital
Alyssa is an analytical and creative digital marketing professional who specializes in PPC/SEM/SMM advertising. When she's not building or optimizing campaigns for clients, she's most likely off the grid, slowly transitioning to a wannabe vanlifer.

Laura Tiffany

The Editrix Extraordinaire
Laura is masterfully good at bringing enjoyable, engaging B2B content to the masses. With over 20 years of experience in the editorial world, she’s got a knack for creative, fresh content ideas that drive results. Outside of wordsmithing, Laura loves exploring all things new—book bucket lists, museums, and experiential art events.

Tonya Vinas

The Content and Stories Serialist
With over 25 years of experience as an industry-leading writer and editor, Tonya turns complex solutions into powerful stories that keep B2B audiences learning and converting. When she isn’t leading high-performing teams and optimizing martech and demand gen strategies, she’s a faithful homebody—reading, gardening, and cooking for loved ones.

Sophie Wilkins

Professional Hermit and Book Lover
Sophie has a background in marketing, journalism, and PR. Passionate about paid media and content, she's focused on strong client relationships, driving education and growth. In her free time, she enjoys exploring the PNW with her partner Andrew and pup Zelda, knitting, cooking, and getting lost in high-fantasy fiction.

Tom Williams

Marketing Automation Ninja
Tom is skilled in the art of combining MarTech with winning full-funnel strategies. His tech-savvy jutsu helps clients bring in clean data, high email open rates, and leads that convert. If you’re lucky, you can catch a glimpse of him backcountry snowboarding or fly fishing.

Let's Be Real

B2B marketing can be so much better. We can show you how.