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How Would A Four-Day Work Week Work at an Agency? We’re Finding Out.

As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic, employers everywhere are dealing with employee burnout. And the recent research that’s come out around employee burnout really bothers us. 77% of employees have experienced burnout in their current job. …

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How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are

How to Make Sure Your Pardot Prospect Database Is Working as Hard as You Are

Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time, your lists can get cluttered with junk emails, inactive contacts, and even competitors poking their noses where they don’t belong. This can lead to higher costs and less effective marketing …

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Demandworks Geomarketing Q&A

Why Geo-Targeting is So Effective: An Interview with DemandWorks

UDG launched our GeoMarketing for Events service at the beginning of 2020, and we all know what happened next!  We are pleased to bring this service back, as in-person events start to make a comeback and our clients look for innovative ways to reach their audiences with an integrated digital approach that engages potential event …

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Tips From the Trenches: 9 Lessons We Learned Making Our Podcast

Tips From the Trenches: 9 Lessons We Learned Making Our Podcast

There’s a misconception around podcasts that seems to always come up: it must be really easy, right? Since it’s just a few people having a conversation? But if you’ve ever been involved with the making of a podcast, you know that couldn’t be further from the truth. There’s so much work that goes into developing …

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The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It

The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It

What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not quite there, and yet everyone wants more benefits and higher salaries? You’re not alone. A batch of recent articles and reports show that marketing leaders are struggling to land the …

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Marketing Gets Real Episode #12 Event Marketing I Need More Bubbly for This!

Marketing Gets Real Episode #12: Event Marketing? I Need More Bubbly for This!

Nobody knows how to create buzz around a corporate marketing event like Stefanie Maragana. So, it’s no surprise to learn that she’s a beekeeper. Honest! An Australian-born event marketer, Stefanie lives on a Sonoma County ranch with her husband, 5-year-old son, Australian Cattle Dog, Cody, a few chickens, and thousands of bees. She’s also the …

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Marketing Gets Real Episode #11 The Most Inspiring 50 Minutes You’ll Hear All Year

Marketing Gets Real Episode #11: The Most Inspiring 50 Minutes You’ll Hear All Year

Deanna Ransom is on a mission to empower women, strengthen diversity, equity, and inclusion (DE&I) in the workplace, and make the business world better, one person at a time. After more than 25 years in the B2B Sales and Marketing space, Deanna is taking everything she’s learned and bringing it into the not-for-profit world to …

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Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?

Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?

Imagine this scenario: You have a product that you know can help people connect with their healthcare providers virtually while the entire world is on lockdown during the first global pandemic in over a century. Yet every time you make a call to tell a healthcare leader about your solution, you get no answer. That’s …

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Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes

Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes with Ari Fefferman

Some people are born problem solvers, and Ari Fefferman is one of them. At age 16, her father asked her to build a website to promote his aquarium shop. So Ari marched down to a bookstore, bought herself a copy of HTML for Dummies, read it cover-to-cover, and spun up an ecommerce site from scratch! …

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