It’s fairly common at the new year to take time to reflect on the previous 12 months and think about how you’ve progressed (hopefully with a glass of bubbles and a slice of your favorite holiday pie!). What goals have you accomplished? What new experiences have you had? What new
There are many things to love about B2B marketing—from collaborating with innovative companies and minds to building buyer audiences into communities. B2B marketing has evolved from boring and bland corporate messaging to real, relatable storytelling. But, just as important, it’s also about understanding how to improve people’s work lives so
To wrap up another great year, UDG wanted to do something special: We asked a few of our clients to share their favorite things about marketing. And while no one found a way to fit in raindrops on roses or whiskers on kittens, we still love what they shared. Great
It’s an age-old question: How do you prove that your marketing campaigns deliver actual dollar-for-dollar results? To find the answer, marketing leaders are embracing the emerging strategy of B2B performance marketing. While the term itself is said to go back to the first pay-per-click online ad campaigns of the mid-1990s,
Your sales reps complain about the quality of leads they get from marketing. Your marketing team gripes that it doesn’t get the data it needs from sales. And it goes on and on… but does it have to be this way? Sadly, too many B2B leaders aren’t making any progress
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business intelligence (BI) tools? It can live on forever. That’s a problem because it doesn’t take long for good data to go bad. And these days,
What’s old is new again. Look at Top Gun: Maverick, a sequel 36 years in the making and the #1 movie in 2022. The song of the summer? “Running Up That Hill,” recorded 37 years ago by Kate Bush and made new again as Max’s Song in Season 4 of
Have you ever found yourself talking back to your favorite podcast? It’s happened to me! I’m not ashamed to admit that I’ve spoken out loud to Glennon Doyle and her guests while listening to a riveting episode of We Can Do Hard Things. Why do we do this? Because podcasts
For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we aren’t doing it!” Next thing you know, you’re launching campaigns without fully understanding what you hope to get out of them – or that aren’t
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball is rolling, and you’re on the playing field. Now the real work begins. While you may be working with just one person at the company,
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
