You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball is rolling, and you’re on the playing field. Now the real work begins. While you may be working with just one person at the company,
You’ve just completed a load of laundry, folded and put your clothes away, and found all matching pairs of socks. Does sticking a gold star next to your name play in a distant memory? Or did you silently fist bump yourself? What about the last time you poured your heart
As marketers, we proactively write content for busy people with short attention spans. We know our external audiences — B2B buyers — are scanning content, so we aim to make it enjoyable and digestible while being informative and actionable. Shouldn’t we take the same approach with content aimed at our
It’s summer, the cinema multiplexes are packed with the scent of freshly popped popcorn and promising blockbusters, and audiences morph into motion picture critics as they scour the big screens. Once a movie becomes an absolute classic, there’s only one thing audiences love more than that — a sequel that
One of the most satisfying moments of my previous career as a magazine editor was when a writer read over the final version of her story and said to me, “Wow, you didn’t change a thing!” She was delighted that her story was published verbatim. In reality, however, I had
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert leads into customers. Swag is a multi-faceted brand experience and marketing approach that many businesses struggle to execute well. The success of direct mail and
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a recent post, Pinterest, Tiktok, Instagram, and others all offer fresh, engaging ways to reach your business audience. That said, LinkedIn is still the prevailing B2B
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But is LinkedIn the best choice for all or most of your advertising dollars? Maybe not.
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of this renewed opportunity. Events are a big, big component of an organization’s overarching marketing and sales strategy. They play such a large role that companies are
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all help!) Take it from me (I spend all day managing B2B content projects), most of the time you can set the path to content success
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
