Inspiration

As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic, employers everywhere are dealing with employee burnout. And the recent research that’s come out around employee burnout really bothers us. 77% of employees have experienced burnout in their current job. …

How Would A Four-Day Work Week Work at an Agency? We’re Finding Out. Read More »

Did you know a growing 22% of our future workforce will be remote by 2025? The sudden shift to remote and hybrid work has been a major adjustment for many companies, but hiring managers across all industries are seeing positive outcomes from leveraging remote talent and independent professionals. Still, businesses have more work to do …

Your Office: Remote Team Edition Read More »

Nobody knows how to create buzz around a corporate marketing event like Stefanie Maragana. So, it’s no surprise to learn that she’s a beekeeper. Honest! An Australian-born event marketer, Stefanie lives on a Sonoma County ranch with her husband, 5-year-old son, Australian Cattle Dog, Cody, a few chickens, and thousands of bees. She’s also the …

Marketing Gets Real Episode #12: Event Marketing? I Need More Bubbly for This! Read More »

Deanna Ransom is on a mission to empower women, strengthen diversity, equity, and inclusion (DE&I) in the workplace, and make the business world better, one person at a time. After more than 25 years in the B2B Sales and Marketing space, Deanna is taking everything she’s learned and bringing it into the not-for-profit world to …

Marketing Gets Real Episode #11: The Most Inspiring 50 Minutes You’ll Hear All Year Read More »

Imagine this scenario: You have a product that you know can help people connect with their healthcare providers virtually while the entire world is on lockdown during the first global pandemic in over a century. Yet every time you make a call to tell a healthcare leader about your solution, you get no answer. That’s …

Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail? Read More »

Some people are born problem solvers, and Ari Fefferman is one of them. At age 16, her father asked her to build a website to promote his aquarium shop. So Ari marched down to a bookstore, bought herself a copy of HTML for Dummies, read it cover-to-cover, and spun up an ecommerce site from scratch! …

Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes with Ari Fefferman Read More »

When your plans fall apart, how rapidly can you shift gears without losing your mind? It’s a question we’ve all pondered over the past few years as marketers. That’s why we knew it was time to talk with someone who could teach us a thing or two about pivoting gracefully. Meet Mac McConnell. He survived …

Marketing Gets Real Episode #8: Keeping it ‘Dumb-@ss Simple’ With Mac Read More »

This is why we love Darin Medeiros: He gets right to the point. We were just three-and-a-half minutes into Episode #7 of the Marketing Gets Real podcast when he came clean. “My first two startups after LinkedIn, I did it wrong,” he says. “But the best thing about doing it wrong is that you learn …

Marketing Gets Real Episode #7: Darin’s Perfect Sales + Marketing Recipe Read More »

Make it happen. It’s Sandra Freeman’s personal motto. And let us tell you, she’s made a whole bunch of kick-ass campaigns happen for some of the biggest names in B2B marketing and tech. You’ve heard of Apple and Marketo, right? Now, she’s the VP of Strategic Marketing for Demandbase, where Sandra and her team masterfully …

Marketing Gets Real Episode #6: Pillow Talk with Sandra Freeman Read More »