Inspiration

How Would A Four-Day Work Week Work at an Agency? We’re Finding Out.

As agency owners, we often combat the perception and reputation that agencies overwork their employees. On top of that, we know that throughout this pandemic, employers everywhere are dealing with employee burnout. And the recent research that’s come out around employee burnout really bothers us. 77% of employees have experienced burnout in their current job. …

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Marketing Gets Real Episode #12 Event Marketing I Need More Bubbly for This!

Marketing Gets Real Episode #12: Event Marketing? I Need More Bubbly for This!

Nobody knows how to create buzz around a corporate marketing event like Stefanie Maragana. So, it’s no surprise to learn that she’s a beekeeper. Honest! An Australian-born event marketer, Stefanie lives on a Sonoma County ranch with her husband, 5-year-old son, Australian Cattle Dog, Cody, a few chickens, and thousands of bees. She’s also the …

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Marketing Gets Real Episode #11 The Most Inspiring 50 Minutes You’ll Hear All Year

Marketing Gets Real Episode #11: The Most Inspiring 50 Minutes You’ll Hear All Year

Deanna Ransom is on a mission to empower women, strengthen diversity, equity, and inclusion (DE&I) in the workplace, and make the business world better, one person at a time. After more than 25 years in the B2B Sales and Marketing space, Deanna is taking everything she’s learned and bringing it into the not-for-profit world to …

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Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?

Marketing Gets Real Episode #10: You Mean We’re Getting a Live Shrimp… In the Mail?

Imagine this scenario: You have a product that you know can help people connect with their healthcare providers virtually while the entire world is on lockdown during the first global pandemic in over a century. Yet every time you make a call to tell a healthcare leader about your solution, you get no answer. That’s …

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Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes

Marketing Gets Real Episode #9: Living Every Episode of ‘Silicon Valley’ in 37 Minutes with Ari Fefferman

Some people are born problem solvers, and Ari Fefferman is one of them. At age 16, her father asked her to build a website to promote his aquarium shop. So Ari marched down to a bookstore, bought herself a copy of HTML for Dummies, read it cover-to-cover, and spun up an ecommerce site from scratch! …

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Marketing Gets Real Episode #8: Keeping it ‘Dumb-@ss Simple’ With Mac

Marketing Gets Real Episode #8: Keeping it ‘Dumb-@ss Simple’ With Mac

When your plans fall apart, how rapidly can you shift gears without losing your mind? It’s a question we’ve all pondered over the past few years as marketers. That’s why we knew it was time to talk with someone who could teach us a thing or two about pivoting gracefully. Meet Mac McConnell. He survived …

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Great Company Culture Eats Foosball Tournaments for Lunch

Great Company Culture Eats Foosball Tournaments for Lunch

Let’s take a walk back in time. Imagine that you’ve time-traveled back to 2015. You’ve landed an amazing role at one of your dream tech companies, and you can’t be any more excited because they’re considered one of the industry benchmarks for “great company culture”. One step inside headquarters and you are bombarded with a …

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Marketing Gets Real Episode #7 Darin’s Perfect Sales + Marketing Recipe

Marketing Gets Real Episode #7: Darin’s Perfect Sales + Marketing Recipe

This is why we love Darin Medeiros: He gets right to the point. We were just three-and-a-half minutes into Episode #7 of the Marketing Gets Real podcast when he came clean. “My first two startups after LinkedIn, I did it wrong,” he says. “But the best thing about doing it wrong is that you learn …

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Marketing Gets Real Episode #6 Pillow Talk with Sandra Freeman

Marketing Gets Real Episode #6: Pillow Talk with Sandra Freeman

Make it happen. It’s Sandra Freeman’s personal motto. And let us tell you, she’s made a whole bunch of kick-ass campaigns happen for some of the biggest names in B2B marketing and tech. You’ve heard of Apple and Marketo, right? Now, she’s the VP of Strategic Marketing for Demandbase, where Sandra and her team masterfully …

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