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Marketing Technology

Marketing Technology

The Data Metrics Your CMO Actually Cares About

Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed…
Jeanne Dagalea
Jeanne DagaleaOctober 8, 2020
Marketing Technology

Scrub, Rinse, Repeat: B2B Data Hygiene Tips

Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all…
Jeanne Dagalea
Jeanne DagaleaSeptember 10, 2020
InspirationMarketing Technology

Q&A with Tracy Eiler, CMO of InsideView

Women leaders are at the core of the work at UDG. Our founders, Cari and…
Unreal Digital Group
Unreal Digital GroupApril 2, 2020
Campaign ExecutionMarketing Technology

Three Levels of ABM and How to Get Started

For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins,…
Unreal Digital Group
Unreal Digital GroupFebruary 27, 2020
Channel MarketingMarketing TechnologyStrategy and Planning

Increasing Conversions & Loyalty w/ Lifecycle Customer Marketing

The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a…
Unreal Digital Group
Unreal Digital GroupJanuary 9, 2020

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  • Services
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