LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time,
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all marketing efforts. It plays a vital role in data-driven sales
Women leaders are at the core of the work at UDG. Our founders, Cari and Dana, are two amazing women that do more than just
For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment,
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a 1924 book, Bond Salesmanship, the sales funnel was created to help individual
