AI-powered language models: They’re not a shortcut to content excellence When AI-powered language models popped up in marketing, there was a rush by overworked marketing teams to drop an idea or keyphrase into a language AI program, slap in a tone and a target audience, and out popped words for
In a world where technology is advancing at lightning speed, one term seems to have captured both our imagination and our apprehension: Artificial Intelligence, or AI. It’s often depicted as a mysterious force with the potential to disrupt our lives, with people likening the rise in advanced technology close to
The milk in your refrigerator has an expiration date. But all the data that lives within your company’s CRM, Marketing Automation platforms (MAPs) and business intelligence (BI) tools? It can live on forever. That’s a problem because it doesn’t take long for good data to go bad. And these days,
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But is LinkedIn the best choice for all or most of your advertising dollars? Maybe not.
Ah, springtime! The bees are buzzing, the birds are chirping and it’s time to dust the cobwebs out of your Pardot prospect database. Over time, your lists can get cluttered with junk emails, inactive contacts, and even competitors poking their noses where they don’t belong. This can lead to higher
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you need a solid foundation for account engagement scoring. Account scoring not only helps sales and
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent as a B2B buyer or B2C consumer on a website you’ve visited in the past
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a tool on the belt that we can use to engage, nurture, and connect with our audiences. But the inbox is a noisy place. It’s why
Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving how valuable and relevant sales and marketing efforts are. With so much access to innovative technologies that help bring data all around us, it’s sometimes
Data hygiene — it’s at the center of results-turning lead generation, client outreach, and all marketing efforts. It plays a vital role in data-driven sales and marketing teams, as having clean data contributes to being able to address strategic questions and gain actionable insights about customers and prospects. Not to
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
