Welcome back to the second installment of our Q&A series with the knowledgeable Ellie Cary, Head of Revenue Operations (RevOps) at Unreal Digital Group. With her wealth of experience and keen insights, Ellie dives deep into the significance of intent data, its crucial role in shaping the trajectory of contemporary
Welcome to our Q&A session with Ellie Cary, Unreal Digital Group’s Head of Revenue Operations (RevOps). Ellie shares valuable insights on the world of intent data and its impact on modern marketing strategies. Grab a cup of coffee and join us as we dive into the fascinating world of data-driven
Your sales reps complain about the quality of leads they get from marketing. Your marketing team gripes that it doesn’t get the data it needs from sales. And it goes on and on… but does it have to be this way? Sadly, too many B2B leaders aren’t making any progress
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you need a solid foundation for account engagement scoring. Account scoring not only helps sales and
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent as a B2B buyer or B2C consumer on a website you’ve visited in the past
Timing is everything. At least when it comes to nurturing your prospects and engaging potential buyers. We all know what happens when your message is too late. But sharing the wrong message too early can be equally unfavorable — an opportunity lost. When you hit your prospects with a sales-heavy
Sales development reps (SDRs) need more than talent to win deals — support from management and cross-functional teams along with structured processes that incorporate best practices all play a role in sales readiness and success. Organizations that execute best practices for sales enablement that are ranked as best-in-class as a
When sales enablement strategies are anything but effective, the sales process can quickly become cold and outdated. No matter the industry, sales sequences that are automated, personalized and humanized, and strategic in its nurturing is key to enabling sales and marketing teams to create more opportunities in the pipeline and
Buyer personas. They’re at the heart of how you understand and approach your customers. Personas tell a story of the unique behaviors and goals of your ideal customers and how they consume content and messaging. As technology and digital environments continue to multiply and influence the way information and entertainment is
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
