In 2024 marketing teams everywhere are under pressure to do more with less and demonstrate ROI quickly. In some markets, the primary pain is economic, like the hangover the U.S. tech sector is suffering from over-hiring during the pandemic. In other instances, corporate leaders are simply pushing back against popular
A dozen years ago, marketing operations (MOPs) was the new kid on the block. Today, it’s an essential part of nearly every CMO’s toolkit. Want proof? 93% of B2B marketers say that having a robust MOPs function is a key to their success, according to a survey from MarketingOps, Adobe,
It’s fairly common at the new year to take time to reflect on the previous 12 months and think about how you’ve progressed (hopefully with a glass of bubbles and a slice of your favorite holiday pie!). What goals have you accomplished? What new experiences have you had? What new
It’s an age-old question: How do you prove that your marketing campaigns deliver actual dollar-for-dollar results? To find the answer, marketing leaders are embracing the emerging strategy of B2B performance marketing. While the term itself is said to go back to the first pay-per-click online ad campaigns of the mid-1990s,
What’s old is new again. Look at Top Gun: Maverick, a sequel 36 years in the making and the #1 movie in 2022. The song of the summer? “Running Up That Hill,” recorded 37 years ago by Kate Bush and made new again as Max’s Song in Season 4 of
For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we aren’t doing it!” Next thing you know, you’re launching campaigns without fully understanding what you hope to get out of them – or that aren’t
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball is rolling, and you’re on the playing field. Now the real work begins. While you may be working with just one person at the company,
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on LinkedIn can reach almost 15% of the world’s population. But is LinkedIn the best choice for all or most of your advertising dollars? Maybe not.
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of this renewed opportunity. Events are a big, big component of an organization’s overarching marketing and sales strategy. They play such a large role that companies are
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all help!) Take it from me (I spend all day managing B2B content projects), most of the time you can set the path to content success
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
