How to Win with a Buying Committee
Ricky Spiese
September 1, 2022
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball
Why Now is the Perfect Time to Mix Up Your Social Ads Strategy
Dana Harder
June 22, 2022
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
The Guide to Event Planning Success
Alexis Sherwood
June 20, 2022
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
Back to Basics: 3 Questions to Ask Before Every B2B Content Project
Hannah Scott
June 3, 2022
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all
The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It
Tonya Vinas
April 4, 2022
What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not
Optimize Your Account Scoring to Take Your ABM to the Next Level
Cari Baldwin
February 10, 2022
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple
3 Trends That Will Shake Up B2B Marketing in 2022
Dana Harder
January 10, 2022
B2B marketing trends used to lag B2C by about four years, but that gap is closing because people have changed a lot over the past
Do Your ABM and Demand Strategies Coexist?
Gina Miller
December 14, 2021
Here’s how to make the most of these complementary marketing programs. Back in 2019, LinkedIn surveyed some 800 B2B marketers globally and found that well
Conversational Marketing Trends (Q&A with Drift)
Jeanne Dagalea
November 17, 2021
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this
B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center
Cari Baldwin
August 26, 2021
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a