Strategy and Planning

The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It

The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It

What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not quite there, and yet everyone wants more benefits and higher salaries? You’re not alone. A batch of recent articles and reports show that marketing leaders are struggling to land the …

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account scoring, account engagement score, abm

Optimize Your Account Scoring to Take Your ABM to the Next Level

One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you need a solid foundation for account engagement scoring. Account scoring not only helps sales and marketing teams focus, but it …

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Conversational Marketing Trends (Q&A with Drift)

One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent as a B2B buyer or B2C consumer on a website you’ve visited in the past year. Conversational marketing helps leads …

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Woman sits with laptop and works on b2b email marketing strategy.

B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center

Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a tool on the belt that we can use to engage, nurture, and connect with our audiences. But the inbox is a noisy place. It’s why “too many emails” is the …

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Colleagues work together to create sales sequence and sales enablement strategies.

Best Practices for Smarter Sales Sequence Strategies

Sales development reps (SDRs) need more than talent to win deals — support from management and cross-functional teams along with structured processes that incorporate best practices all play a role in sales readiness and success. Organizations that execute best practices for sales enablement that are ranked as best-in-class as a strategy experience a 14% increase …

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Woman working on laptop to conduct a marketing content audit.

Spring Clean Your B2B Content: 5 Steps to a Proper Content Audit

Almost 60% of B2B marketers reuse content two to five times, and most marketers understand that in order to create content that is both strategically valuable and successful, the answer lies in performing regular content audits. Now, whether you’ve completed an audit in the past or are jumping into an audit for the first time, …

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Team works together on b2b marketing strategies.

How To Evolve Your B2B Marketing in an Ever-Changing Digital World

As the world settles after years of disruption, the importance of technology use in our daily lives has never been more front and center. Work still has to get done, goals need to be met, and entertainment must be shared and enjoyed. If one thing has become clear, it’s the steadiness of digital channels. Now, …

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Women work on a business project. CEOX is helping women to become CEOs.

Why Women Are Not CEOs and How CEOX Is Changing That

In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams, CEO of CEOX. Luann is a fierce advocate for women accelerating into C-level positions, and she’s leading the fight in changing the imbalance of executive roles in all industries that predominantly recruit and hire males. The backstory A couple of years …

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