It’s fairly common at the new year to take time to reflect on the previous 12 months and think about how you’ve progressed (hopefully with
It’s an age-old question: How do you prove that your marketing campaigns deliver actual dollar-for-dollar results? To find the answer, marketing leaders are embracing the
What’s old is new again. Look at Top Gun: Maverick, a sequel 36 years in the making and the #1 movie in 2022. The song
For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball
LinkedIn dominates B2B social media advertising. It has more than 800 million users looking specifically for business networking, opportunities and education, and an ad on
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
What makes a great piece of B2B content? Flashy visuals? Snappy copy? Or maybe it’s luck? Nope, none of the above. (Although they definitely all
What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple
