What’s causing the marketing talent shortage and how to respond Are you having a hard time filing open roles? Are the skills you need not quite there, and yet everyone wants more benefits and higher salaries? You’re not alone. A batch of recent articles and reports show that marketing leaders are struggling to land the …
The Marketing Talent Shortage Is Real, and Here’s What You Can Do About It Read More »
One topic I often get questions about is account scoring. As clients begin rolling out their ABM campaigns, they want to track engagement with multiple buyers on a target account. To do this right, you need a solid foundation for account engagement scoring. Account scoring not only helps sales and marketing teams focus, but it …
Optimize Your Account Scoring to Take Your ABM to the Next Level Read More »
B2B marketing trends used to lag B2C by about four years, but that gap is closing because people have changed a lot over the past two years. They’re embracing authentic shared moments and bidding farewell to jobs, habits and relationships that are not meaningful or helpful. In the process, they’re consuming more content in all …
3 Trends That Will Shake Up B2B Marketing in 2022 Read More »
Here’s how to make the most of these complementary marketing programs. Back in 2019, LinkedIn surveyed some 800 B2B marketers globally and found that well over half of them (56%) are using account-based marketing in their current business operations. And over 80% of those surveyed said they plan to boost their budget for Account-Based Marketing …
One of the many changes that the pandemic accelerated was the use of conversational marketing among B2B companies. If your company doesn’t yet employ this tool, you’ve likely interacted with a bot or chat agent as a B2B buyer or B2C consumer on a website you’ve visited in the past year. Conversational marketing helps leads …
Conversational Marketing Trends (Q&A with Drift) Read More »
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a tool on the belt that we can use to engage, nurture, and connect with our audiences. But the inbox is a noisy place. It’s why “too many emails” is the …
Sales development reps (SDRs) need more than talent to win deals — support from management and cross-functional teams along with structured processes that incorporate best practices all play a role in sales readiness and success. Organizations that execute best practices for sales enablement that are ranked as best-in-class as a strategy experience a 14% increase …
Best Practices for Smarter Sales Sequence Strategies Read More »
Almost 60% of B2B marketers reuse content two to five times, and most marketers understand that in order to create content that is both strategically valuable and successful, the answer lies in performing regular content audits. Now, whether you’ve completed an audit in the past or are jumping into an audit for the first time, …
Spring Clean Your B2B Content: 5 Steps to a Proper Content Audit Read More »
As the world settles after years of disruption, the importance of technology use in our daily lives has never been more front and center. Work still has to get done, goals need to be met, and entertainment must be shared and enjoyed. If one thing has become clear, it’s the steadiness of digital channels. Now, …
How To Evolve Your B2B Marketing in an Ever-Changing Digital World Read More »
In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams, CEO of CEOX. Luann is a fierce advocate for women accelerating into C-level positions, and she’s leading the fight in changing the imbalance of executive roles in all industries that predominantly recruit and hire males. The backstory A couple of years …
Why Women Are Not CEOs and How CEOX Is Changing That Read More »
