How to Slay Your Next LinkedIn Ad Campaign
June 28, 2022
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a
The Guide to Event Planning Success
June 20, 2022
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
B2B Email Marketing: How To Lower Your Unsubscribe Rates With a Delightful Email Preference Center
August 26, 2021
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a
Q&A with Postal: Why Direct Mail and Gifting Helps Increase Engagement
November 17, 2020
Humanized marketing is at the core of what we do at UDG. It’s more than just helping B2B companies with demand generation and marketing strategy
An Updated Guide to the Top B2B Events to Attend in 2020
August 6, 2020
As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus and new health mandates, companies are reimagining the
3-Step Method to Shifting from Live to Virtual Events
May 7, 2020
It goes without saying that the coronavirus pandemic has changed our world overnight — people and businesses are in a state of uncertainty as social
Email Marketing — Everything Old Is New Again
April 23, 2020
As we listened to a partner talk about technical capabilities, his voice dropped off when his phone’s Bluetooth shifted from his device to his wife’s
How To Kickstart Your Influencer Marketing
April 16, 2020
Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising
Facebook AR Ads Breathe New Life into B2B Marketing
April 9, 2020
So as AR technology continues to change and improve, so do the applications in the B2B world. In light of today’s fast-changing social and business
Three Levels of ABM and How to Get Started
February 27, 2020
For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment,