For many marketers, account-based marketing (ABX) can seem like the flavor of the moment. “Hey, the CEO read about account-based marketing and asked why we
You’re on cloud nine. You’ve made an introduction to a representative of a lead and have engaged in a conversation about your solution. The ball
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a
Events are back in full swing, folks. It should come as no surprise that marketers are rushing to create plans and take full advantage of
Let’s face it. We all get a lot of emails. As marketers, it’s our job to build relationships. And if done right, email is a
Humanized marketing is at the core of what we do at UDG. It’s more than just helping B2B companies with demand generation and marketing strategy
As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus and new health mandates, companies are reimagining the
It goes without saying that the coronavirus pandemic has changed our world overnight — people and businesses are in a state of uncertainty as social
As we listened to a partner talk about technical capabilities, his voice dropped off when his phone’s Bluetooth shifted from his device to his wife’s
