An Updated Guide to the Top B2B Events to Attend in 2020

As the B2B events scene continues to be greatly affected by the ongoing effects of the Coronavirus and new health mandates, companies are reimagining the major role that B2B events play in boosting brand awareness, increasing target audience reach, and creating more relevant and quality connections with customers, prospects, and partners.

Live events and conferences have moved from in-person to online, and we’ve updated our original list of the top B2B events to attend in 2020 to keep you in-the-know about what’s happening in B2B strategy and innovation, content, ABM, martech, and more.

1. Inbound 2020 | September 22–23

Virtual Event

Inbound 2020 is going digital — this immersive, online event will help bring together a community of job seekers, managers, marketers, founders, and leaders from around the world, sharing positive ways to move ahead into the future. Get ready to transform your business and life by getting inspired, educated, and connected with other professionals who are thinking outside the box and breaking cookie-cutter digital and industry norms.

2. MarTech West | Canceled and MarTech East | October 6–8

MarTech West: April 2021 in San Jose, CA

MarTech East: Virtual Event

Although MarTech West has been canceled this year, it will return in April 2021 in San Jose California, and you’ll still be able to attend MarTech East! Join this free, virtual event to learn about marketing technology strategies and solutions and meet other senior-level marketers in the martech community and connect with industry-leading marketing technology vendors.

3. Content Marketing World Conference and Expo | October 13–16

Virtual Event

One of the largest content marketing conferences will still go on, virtually.  Learn from the best in the content marketing community — get inspired and connect with leading innovators and brands, technology sponsors, and event partners at this 10th-annual conference.

4. B2B Sales & Marketing Exchange | October 26–28

Virtual Event

Although the second annual #B2BSMX will not be happening in-person as originally planned, the #B2BSMX community and thought leaders in ABM, revenue marketing, and demand generation will get together virtually to share knowledge of sales, marketing, and operations. Join 1,000+ others in diving into digital, intimate networking and mentoring opportunities, workgroups, educational sessions and labs, and more.

5. MarketingProfs B2B Forum | November 3–6

Marriott Marquis in San Francisco, CA — no change to venue or date

Labeled as “the best B2B conference on the planet,” #mpb2b will go on as planned, providing non-stop learning and networking opportunities at this live event. Leaders and innovators will gather to share actionable insights that will help you overcome the challenge of building sustainable marketing strategies in an ever-changing digital environment. Although many industries are uncertain of the status of live events during 2020 due to the ongoing effects of the pandemic and health mandates, Marketing Profs B2B Forum is still scheduled to continue; however, there is risk-free cancellation available to those who are interested in registering for the event.

6. DigiMarCon World | November 17–19

Virtual Event: Live and On-Demand Viewing

No need to watch incoming emails for event updates and possible cancellations — this event is coming to you. With 10,000+ digital marketing professionals signed up for this live stream and on-demand event, everyone will experience an intimate conference full of thought-provoking topics, emerging technologies and strategies, and more.

7. Gartner Marketing Symposium/Xpo | December 1–3

Virtual Event

Join CMOs and marketing executives to learn about staying ahead of change by gaining insight and advice from Gartner experts and industry-leading speakers. At this virtual conference, you’ll get access to 1-on-1 meetings and interactive sessions and learn about which technology and actionable solutions will help you succeed through the most critical priorities.

8. Adobe Summit | Canceled

Postponed until March 14–18 2021 in Las Vegas, NV — check the event’s website for additional information.

Surround yourself with proven brands and ideas, and connect with other innovators. Adobe Summit has almost a full week of valuable hands-on learning and certification, industry sessions and labs, networking, and more.

9. Experience Matters | Canceled

Postponed until 2021 — check the event’s website for additional information.

It’s not just an industry retreat, summit, or seminar — Ceros is bringing business professionals an experiential content conference to “immerse, inspire, educate, and empower.” Why we think you’ll love it: It’s more than just fun — the entertainment and experience helps you learn about experiential content and ultimately provides you with tools to turn creative inspiration into action.

10. Connect to Convert | Canceled

Postponed until Fall 2021 — check the event’s website for additional information.

Learn how to navigate the ever-changing environment of marketing when it comes to B2B and B2C content in the sales cycle. At Connect to Convert, marketers and business development professionals come together to take a deeper look into the marketing and sales funnel to find best practices and martech solutions for leveraging customer data.

Did we miss any of your favorite events that were postponed or changed to a virtual conference? Share this post and let us know which B2B digital events you plan on attending.

Contact us if you have any questions or would like to learn more about how to expand your marketing efforts into event marketing. And, be sure to follow us on Twitter, LinkedIn, and Facebook so you don’t miss out on strategies and insights.