The B2B events and conferences scene continue to grow and thrive across all industries. Companies understand the major role that live events play in boosting brand awareness, increasing target audience reach, and creating more relevant and quality connections with customers, prospects, and partners.
If you’re looking to expand your 2020 marketing budget into events, whether it be for exposure or learning, then here’s your lineup of the top 12 B2B events to add to your calendar. These events will have everything you need to stay in-the-know about B2B strategy and innovation, content, ABM, martech, and more.
1. B2B Marketing Exchange | February 24–26
Hyatt Regency in Scottsdale, AZ
Produced by Demand Gen Report, #B2BMX will showcase game-changing technology, strategies, and tactics for B2B sales and marketing. This event is for the CMO, director, freelancer, strategist, and more — if you’re involved in B2B marketing in any way, this one’s a must.
2. The ABM Innovation Summit | March 17–18
Pier 27 in San Francisco, CA
Presented by Demandbase, the ABM Innovation Summit will welcome over 1,000 marketers to meet B2B experts to share new ideas, insights, and best practices. The event’s amazing lineup of speakers and keynote sessions can open doors to the ABM community and certifications, and positively impact your ABM strategy.
3. Adobe Summit | March 29–April 2
Sands Expo Convention Center in Las Vegas, NV
Surround yourself with proven brands and ideas, and connect with other innovators. Adobe Summit has almost a full week of valuable hands-on learning and certification, industry sessions and labs, networking, and more.
4. MarTech West | April 15–17 and MarTech East | October 6–8
San Jose Convention Center in San Jose, CA
Hynes Convention Center in Boston, MA
Brought to you by chiefmartech.com, Third Door Media, and MarTech Today, this conference will give you an opportunity to meet other senior-level marketers in the martech community and connect with industry-leading marketing technology vendors.
5. SiriusDecisions Summit | May 3–6
Austin Convention Center in Austin, TX
Be part of the most inspiring and interactive B2B event of the year. The theme for this year’s summit is “Feel the Energy: Aligning. Empowering. Performing.” Summit 2020 will give you the energy and tools to power your business with innovative technology and insightful leadership.
6. Experience Matters | May 13–14
Knockdown Center in New York, NY
It’s not just an industry retreat, summit, or seminar — Ceros is bringing business professionals an experiential content conference to “immerse, inspire, educate, and empower.” Why we think you’ll love it: It’s more than just fun — the entertainment and experience help you learn about experiential content and ultimately provides you with tools to turn creative inspiration into action.
7. B2B Sales & Marketing Exchange | August 10–12
Encore Boston Harbor in Everett, MA
The second annual #B2BSMX will bring in thought leaders in ABM, revenue marketing, and demand generation to share knowledge of sales, marketing, and operations. Join 1,000+ others in diving into intimate workgroups, labs, and more, and attend an awards ceremony to celebrate the REVMasters Awards, ABMies, and B2B Innovator Awards.
8. Inbound | August 18–21
Boston Convention and Exhibition Center in Boston, MA
Sponsored by HubSpot, Inbound 2020 will help transform your business by inspiring, educating, and connecting all marketers regardless of whether you’re a HubSpot customer or not. Get ready to be blown away as you’ll be part of the 24,000+ crowd of go-getters!
9. Connect to Convert | September 16–18
Westin Boston Waterfront in Boston, MA
Learn how to navigate the ever-changing environment of marketing when it comes to B2B and B2C content in the sales cycle. At Connect to Convert, marketers and business development professionals come together to take a deeper look into the marketing and sales funnel to find best practices and martech solutions for leveraging customer data.
10. Content Marketing World Conference and Expo | October 13–16
Huntington Convention Center in Cleveland, OH
Join one of the largest content marketing conferences and learn from the best in the content marketing community. With over 4,000+ marketers from 60+ countries, this 10th-annual conference will inspire you to connect with leading innovators and brands.
11. MarketingProfs B2B Forum | November 3–6
Marriott Marquis in San Francisco, CA
Labeled as “the best B2B conference on the planet,” #mpb2b will provide non-stop learning and networking opportunities. Leaders and innovators will gather to share actionable insights that will help you overcome the challenge of building sustainable marketing strategies in an ever-changing digital environment.
12. DigiMarCon World | November 17–19
Online: Live and On-Demand
Put away your luggage and save yourself the hassle of booking a flight and hotel — this event is coming to you. With 10,000+ digital marketing professionals signed up for this live stream and on-demand event, everyone will experience an intimate conference full of thought-provoking topics, emerging technologies and strategies, and more.
Did any of your favorites make our list — or not make the list? Share this post and let us know what B2B conferences you’re attending this year. Contact us if you have any questions or would like to learn more about how to expand your marketing efforts into event marketing. And, be sure to follow us on Twitter, LinkedIn, and Facebook so you don’t miss out on strategies and insights.