2. WestJet: Christmas Miracle: Real-Time Giving (2013)
This oldie but goodie Christmas campaign by WestJet is one of our favorites that always comes to mind during the holidays. Christmas and holiday miracles have no boundaries when it comes to making the dreams of 250 unsuspecting WestJet customers come true–two Calgary-bound flights were pleasantly surprised with interaction with Santa Claus himself and a surge of Christmas magic. If you’ve seen this one before or are seeing it for the first time, be prepared for some tear-jerking inspiration to get in the holiday spirit! We love how genuine this campaign was, and how the WestJet team harnessed the joint power of marketing, technology, and their network of airports, partners, and volunteers.