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The GenAI Gold Rush Is on Reddit and Quora. You There?

  Dana Harder  ·  2 minute read

Alright, B2B marketers, let's have another uncomfortable conversation.

I know what you're thinking. You've got your LinkedIn posts scheduled, your company newsletter is polished, and you’ve even ventured into the occasional video. But when I mention Reddit and Quora, you get a nervous look in your eye. 

You think, “That’s for memes and random questions. That’s not a professional space for my brand.”

Here’s the thing that should snap you out of your hesitation: GenAI loves these platforms. Seriously, it's obsessed.

LLMs are heavily trained on and constantly referencing content from Reddit and Quora. Why? Because it’s authentic. They can easily sniff out corporate jargon and thinly veiled sales pitches. They prioritize real, human-generated content—the kind of nuanced, honest advice that you find in a Reddit thread or a thoughtful Quora answer.

In the AI-powered search landscape, these platforms are becoming the new authorities. The conversation and communities on Reddit and Quora are the very source material that GenAI uses to build search summaries. If your expertise isn't there, it might as well not exist.

So, how do you jump in without sounding like a corporate shill?

Your Guide to "Getting Real" on Forums

This isn't about spamming links or selling your product. This is about building a reputation and becoming a trusted resource.

Be a Human First. Your profile shouldn't be your company's logo. It should be a real person from your team. You're there to help, not to sell. Think of it as a conversation at a conference, not a cold call.

Answer Questions (Your Way). Start by searching for questions related to your industry. On Quora, you can provide detailed, well-structured answers that showcase your expertise. On Reddit, you can join niche subreddits and jump into existing discussions with helpful, non-promotional advice. Answer the questions your buyers are asking. This is your chance to provide factual, succinct Knowledge Capsules directly to people who need them.

Find Your Next Big Idea. Reddit and Quora are a goldmine for content ideas. Pay attention to the problems people are asking about repeatedly. Look at the pain points, the workarounds, and the frustrations. This isn’t just great intel for your sales team; it's a blueprint for your next Pillar Content piece.

Be an Active Community Member. Don't just swoop in, drop a link, and leave. Participate in the conversations, upvote helpful comments from others, and engage. The more you contribute authentically, the more you build trust, and the more likely your brand will be seen as an authority—not just by people, but by the AI, too.

Embracing Reddit and Quora isn't about adapting to a trend; it's about staying relevant in a world where authenticity is the most valuable currency, both for humans and the AI that serves them.

💡 Want to go deeper? Our AI Playbook for B2B Marketing, Content & Tech breaks down how GenAI is reshaping search, content and buyer engagement—and how to stay ahead of it.