S1 E4: Managing Channel Partner Expectations

It’s no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery.

Ricky Spiese, Partner Marketing Manager at Terminus, is known in the industry for his aptitude for learning and understanding the market. Coming from a sales background, he epitomizes the importance of clear expectations with prospects. And as a partner marketing manager, those learnings are now helping partners clearly understand messaging and value propositions. But, that doesn’t mean that the road to this point in his career didn’t have a few speed bumps along the way!

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ricky about:

• A little MDF mishap
• Lessons in expectation management with third-party partners
• Webinar snafus and how to adapt and pivot to grow as a marketer