S1 E5: Lost in Translation: A B2B Marketing Mishap

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About the episode:

Customer experience, go-to-market strategies, and global to local marketing strategies… oh my! This whirlwind of an episode covers just about every element of B2B marketing. It doesn’t stop there, either. You might even learn a thing or two about addressing expectations, big company cultures, the not-so-great side effects, and the right way to mentor and grow employees.

Ray Kemper, VP of Marketing at Axway, an API management platform, and Paula Sansburn, the company’s Global Director of Campaign Marketing, have many years of experience heading up marketing for local brands and global enterprises like Microsoft, Deloitte, and Televerde. With that experience and friendship, come a lot of lessons learned.

Tune into this episode of the Marketing Gets Real podcast, where hosts Cari and Dana chat with Ray and Payla about:

  • The good, bad, and ugly of transitioning from a local to a global-sized organization
  • The pitfalls of working for large enterprises
  • What not to do in an executive board meeting,
  • …Even Ray’s marriage advice!

Watch a short clip:

Resources from the episode:

Learn more about Axway.

Follow our hosts:

Cari Baldwin (Founder, Unreal Digital Group)
Dana Harder (Founder, Unreal Digital Group)

Follow our guests:

Connect with Ray on Twitter and LinkedIn.
Connect with Paula on Twitter and LinkedIn.

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