S1 E6: Chocolates on Pillows… What Could Possibly Go Wrong?

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About the episode:

For some people, marketing is a second language. For others, it’s a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time. Sandra Freeman, VP of Strategic Marketing at Demandbase, is no stranger to “Oh shit” moments in her career. 

Sandra has many years of experience running marketing campaigns – both demand gen and ABM – at companies like Apple, Marketo, and Engagio before it was acquired by Demandbase in 2020. Though she has seen immense success over the years, she’s forthcoming that her success hasn’t been without marketing mess ups every now and then. Even seasoned professionals can hit some bumps along the way when working to drive revenue.

Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Sandra about:

  • Misspelling your CEO’s name
  • Crying after webinars
  • Leaving gifting chocolate to conference guests that unbeknownst to Sandra, looked like condoms.

Watch a short clip:

Resources from the episode:

Learn more about Demandbase.

Follow our hosts:

Cari Baldwin (Founder, Unreal Digital Group)
Dana Harder (Founder, Unreal Digital Group)

Follow our guests:

Connect with Sandra on Twitter and LinkedIn.

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