S2 E3: Demystifying the Fear of AI Within B2B Marketing

As If you’re a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We’re here to spill all the juicy insights and practical tips for using AI tools in your marketing adventures. So, let’s dive in and discover how AI can supercharge your marketing game without any worries or doubts holding you back.

During this episode, Dana and Cari chat with Lynsey Barron, the newly appointed President at Unreal Digital Group, about artificial intelligence and how it relates to B2B marketing. Tune in to learn:

• The different use cases of AI, like content generation and process efficiencies;
• Oppotunities and challenges around AI discoverability; and
• Lessons from using AI for consumer research and personalizing content.