B2B Marketing’s About to Get Real Easy… If You Show Up

Right now, everyone’s obsessed with how to use AI. You’re testing prompts, building automations, figuring out how to scale content production. And that’s great! 

But while you’re busy looking inward, something much bigger is happening out there.

Your buyer’s journey is quietly being rewritten — and you might not even be in it anymore.

The Top of the Funnel Just Disappeared

For decades, marketing has owned awareness. You ran campaigns, built SEO strategies, and filled the funnel with problem-aware prospects.

But that front half of the journey — research, education, “what’s out there?” — is now being handled by something else entirely: AI.

Buyers are getting their first answers from GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) results — AI-driven summaries that surface the “best” answer, not a list of links.

They’re also asking questions directly inside LLMs like ChatGPT, Gemini, and Perplexity. Increasingly, they’re not even going to Google. The AI gives them a clean, confident answer — and your brand either shows up in that answer… or it doesn’t.

That means you’re no longer meeting buyers at the “top of the funnel.” You’re meeting them mid-journey — after the AI has already done the teaching.

If You’re Not Found, You’re Not in the Room

The old marketing mantra was: If you build it, they won’t come — you have to drive them there.
But here’s the irony: in the age of AEO and GEO, that’s flipped.

If you build content that answers the questions your buyers are asking — clearly, credibly, and conversationally — they will come.

Because now, AI is the traffic source. It’s the middleman connecting your content to the buyer’s moment of intent.

Visibility equals credibility. The more your brand is cited, summarized, or recommended by AI systems, the more you’re seen as the authority — not just by humans, but by the machines that shape human discovery.

Visibility Is the New Demand Gen

Here’s the good news: When you do this right, marketing actually gets easier.

You don’t have to chase every click or flood every channel. You just need to show up for the questions that matter — in the places AI and humans are looking.

That means:

• Building content ecosystems designed for AI visibility — not just SEO.
• Creating pillar content that LLMs can trust and cite.
• Being active in forums, Reddit, Quora, and social channels where AI engines pull context and credibility signals.
• Letting your expert voices and authentic POVs become part of the machine’s learning loop.

The future of marketing isn’t about who can post the most.

It’s about who can be found the most — by both humans and machines.

So yeah, marketing’s about to get real easy.  If you show up.

How Unreal Helps You Show Up

The Unreal Answer Engine is what you need for this moment. It’s how B2B brands become the cited authority in AI search results, summaries, and conversations.

We identify the pillar topics where your brand can win, build content ecosystems that AI engines (and humans) trust, and monitor visibility until you’re one of the top 3 cited sources for your space.

Because if AI isn’t talking about you, your buyers won’t be either.