Top of the MOPs: How to know your Marketing Operations benchmark
Ellie Cary
July 28, 2023
A dozen years ago, marketing operations (MOPs) was the new kid on the block. Today, it’s an essential part of nearly every CMO’s toolkit. Want proof? 93% of B2B marketers say that having a robust MOPs function is a key to their success, according to a survey from MarketingOps, Adobe,
