Woman sitting at computer looks at marketing metrics.

The Data Metrics Your CMO Actually Cares About

Data is everywhere — big data, bad data, industry-changing data, data you didn’t know existed — and it all plays a major role in driving how valuable and relevant sales and marketing efforts are. With so much access to innovative technologies that help bring data all around us, it’s sometimes a trial-and-error process for marketers …

The Data Metrics Your CMO Actually Cares About Read More »