b2bmarketing

Men shaking hands discuss channel marketing partnership.

Channel Recruitment Strategy: 5 Tips for Recruiting the Right Partners

Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a channel is, it has been the answer to gaining competitive advantages that ultimately lead to revenue and company growth. More and more service-based businesses are looking for new ways to …

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Partner meeting shaking hands

Channel Marketing During COVID-19: Your Partners Need Support and MDF Now More Than Ever

Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during normal circumstances. As the ongoing effects of COVID-19 disrupt how companies navigate sales and marketing team efforts, one thing remains strong — humanized marketing messages and transparent community support is …

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Two colleagues discuss repurposing webinars and virtual events.

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events

As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza in the back of your fridge comes to mind when you think of repurposed content, and what you really want …

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Team works together on b2b marketing strategies.

How To Evolve Your B2B Marketing in an Ever-Changing Digital World

As the world settles after years of disruption, the importance of technology use in our daily lives has never been more front and center. Work still has to get done, goals need to be met, and entertainment must be shared and enjoyed. If one thing has become clear, it’s the steadiness of digital channels. Now, …

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Two women discuss virtual marketing events.

3-Step Method to Shifting from Live to Virtual Events

It goes without saying that the coronavirus pandemic has changed our world overnight — people and businesses are in a state of uncertainty as social distancing is becoming a temporary normal. For brands and their marketing teams, social distancing also brings disruption to lead and account acquisition strategies, both of which depend on live events. …

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Hands typing on keyboard, representative of email marketing engagement.

Email Marketing — Everything Old Is New Again

As we listened to a partner talk about technical capabilities, his voice dropped off when his phone’s Bluetooth shifted from his device to his wife’s as she pulled into their garage — picking up a conversation between his wife and children. And as another executive was discussing next quarter’s strategy, her young daughter approached her …

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Colleagues discuss influencer marketing.

How To Kickstart Your Influencer Marketing

Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising brand awareness, increasing customer loyalty and engagement, driving sales, and much more. And implementing this tactic can be easier than you think – we’re bringing you a quick and dirty …

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Woman watches phone while sitting on the couch. Facebook AR Ads are the new B2B marketing.

Facebook AR Ads Breathe New Life into B2B Marketing

So as AR technology continues to change and improve, so do the applications in the B2B world. In light of today’s fast-changing social and business environments due to the coronavirus crisis, B2B companies must now identify how to change their digital landscape in order to stay competitive while continuing to serve customers in innovative and …

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