#ChannelMarketing

Men shaking hands discuss channel marketing partnership.

Channel Recruitment Strategy: 5 Tips for Recruiting the Right Partners

Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a channel is, it has been the answer to gaining competitive advantages that ultimately lead to revenue and company growth. More and more service-based businesses are looking for new ways to …

Channel Recruitment Strategy: 5 Tips for Recruiting the Right Partners Read More »

Partner meeting shaking hands

Channel Marketing During COVID-19: Your Partners Need Support and MDF Now More Than Ever

Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during normal circumstances. As the ongoing effects of COVID-19 disrupt how companies navigate sales and marketing team efforts, one thing remains strong — humanized marketing messages and transparent community support is …

Channel Marketing During COVID-19: Your Partners Need Support and MDF Now More Than Ever Read More »