Increasing Conversions and Loyalty With Lifecycle Customer Marketing

The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a 1924 book, Bond Salesmanship, the sales funnel was created to help individual salespeople “lead a customer from attention to interest, and beyond.” Salespeople and teams were advised to push buyers through the funnel by “force of compression,” aka hard, measurable activities (e.g., aggressive …

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