Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising brand awareness, increasing customer loyalty and engagement, driving sales, and much more. And implementing this tactic can be easier than you think – we’re bringing you a quick and dirty …
For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment, and improved customer experiences. Being successful starts with knowing how to choose the right ABM approach to match your company’s needs. Let’s review three types of ABM to help you get a …
The growing love for influencer marketing is finding its way into B2B strategies in every industry, but it’s important to understand the different types of B2B influencers and how to use them so your brand is set up for success. Types of influencers Various types of influencers can help you reach the hearts and minds …
Love is in the air. The love for influencer marketing, and no, we’re not talking about the familiar and most common influencers in the B2C world, such as popular Instagrammers and reality show stars who we all know and love. We’re talking about the growing love for influencers in B2B marketing. Influencer marketing is breaking …
The everyday life of today’s consumer is flooded with marketing messaging. Think about all the emails, notifications, posts, product recommendations, and ads you consume in just one day. How much of that information really sticks? How much of that messaging compels you to purchase a product or service? With all the brands that you may …
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Buyer personas. They’re at the heart of how you understand and approach your customers. Personas tell a story of the unique behaviors and goals of your ideal customers and how they consume content and messaging. As technology and digital environments continue to multiply and influence the way information and entertainment is consumed, buyers are exposed to …
