marketingstrategy

Colleagues discuss influencer marketing.

How To Kickstart Your Influencer Marketing

Influencer marketing is finding its way into B2B strategies in every industry because more companies are finding that it truly is an effective tactic for raising brand awareness, increasing customer loyalty and engagement, driving sales, and much more. And implementing this tactic can be easier than you think – we’re bringing you a quick and dirty …

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Colleagues work together on account based marketing strategy.

Three Levels of ABM and How to Get Started

For companies that get it right, ABM promises some amazing business rewards: greater efficiency, bigger wins, higher close rates, better ROI, tighter sales and marketing alignment, and improved customer experiences. Being successful starts with knowing how to choose the right ABM approach to match your company’s needs. Let’s review three types of ABM to help you get a …

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Woman shown selecting a person for personalized marketing plan.

4 Steps to Personalized and Empathy-Based Marketing

The everyday life of today’s consumer is flooded with marketing messaging. Think about all the emails, notifications, posts, product recommendations, and ads you consume in just one day. How much of that information really sticks? How much of that messaging compels you to purchase a product or service? With all the brands that you may …

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Why Personas Are More Strategic Than You Think

Buyer personas. They’re at the heart of how you understand and approach your customers. Personas tell a story of the unique behaviors and goals of your ideal customers and how they consume content and messaging. As technology and digital environments continue to multiply and influence the way information and entertainment is consumed, buyers are exposed to …

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