Trends

Men shaking hands discuss channel marketing partnership.

Channel Recruitment Strategy: 5 Tips for Recruiting the Right Partners

Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a channel is, it has been the answer to gaining competitive advantages that ultimately lead to revenue and company growth. More and more service-based businesses are looking for new ways to …

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Partner meeting shaking hands

Channel Marketing During COVID-19: Your Partners Need Support and MDF Now More Than Ever

Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during normal circumstances. As the ongoing effects of COVID-19 disrupt how companies navigate sales and marketing team efforts, one thing remains strong — humanized marketing messages and transparent community support is …

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Two colleagues discuss repurposing webinars and virtual events.

Do the Content Shuffle: 5-Step Guide to Repurposing Webinars and Virtual Events

As marketers, we often hear and talk about repurposing content, and in reality, there are very few companies that actually do it. But, why is that? Maybe an image of a box of leftover pizza in the back of your fridge comes to mind when you think of repurposed content, and what you really want …

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Team works together on b2b marketing strategies.

How To Evolve Your B2B Marketing in an Ever-Changing Digital World

As the world settles after years of disruption, the importance of technology use in our daily lives has never been more front and center. Work still has to get done, goals need to be met, and entertainment must be shared and enjoyed. If one thing has become clear, it’s the steadiness of digital channels. Now, …

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Two women discuss virtual marketing events.

3-Step Method to Shifting from Live to Virtual Events

It goes without saying that the coronavirus pandemic has changed our world overnight — people and businesses are in a state of uncertainty as social distancing is becoming a temporary normal. For brands and their marketing teams, social distancing also brings disruption to lead and account acquisition strategies, both of which depend on live events. …

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Women work on a business project. CEOX is helping women to become CEOs.

Why Women Are Not CEOs and How CEOX Is Changing That

In honor of Women’s History Month, we’re kicking off March with guest writer, Luann Abrams, CEO of CEOX. Luann is a fierce advocate for women accelerating into C-level positions, and she’s leading the fight in changing the imbalance of executive roles in all industries that predominantly recruit and hire males. The backstory A couple of years …

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