In the ever-evolving landscape of B2B marketing, few channels capture audience attention like podcasting. Our latest episode of “Marketing Gets Real” delves deep into this phenomenon with guest Devin McDonnell, Founder of Devenio Podcasts, exploring how audio storytelling shapes the way we listen and unlocks a wealth of opportunities for
In the cutthroat world of B2B marketing, recruiters are the gatekeepers to your dream job. They’re the ones who hold the key to unlocking your career potential and propelling you to the next level. But what do they really look for when they’re sifting through those endless resumes and LinkedIn
Ever listen to someone who offers so many fresh perspectives that you can’t wait to binge on everything they do? Then you’ll love Pam Didner! She’s an incredible B2B marketer, speaker, and author. She has a wicked sense of humor. And she speaks in such practical terms that you walk
AI-powered language models: They’re not a shortcut to content excellence When AI-powered language models popped up in marketing, there was a rush by overworked marketing teams to drop an idea or keyphrase into a language AI program, slap in a tone and a target audience, and out popped words for
Welcome back to the second installment of our Q&A series with the knowledgeable Ellie Cary, Head of Revenue Operations (RevOps) at Unreal Digital Group. With her wealth of experience and keen insights, Ellie dives deep into the significance of intent data, its crucial role in shaping the trajectory of contemporary
Welcome to our Q&A session with Ellie Cary, Unreal Digital Group’s Head of Revenue Operations (RevOps). Ellie shares valuable insights on the world of intent data and its impact on modern marketing strategies. Grab a cup of coffee and join us as we dive into the fascinating world of data-driven
In a world where technology is advancing at lightning speed, one term seems to have captured both our imagination and our apprehension: Artificial Intelligence, or AI. It’s often depicted as a mysterious force with the potential to disrupt our lives, with people likening the rise in advanced technology close to
As marketers, we proactively write content for busy people with short attention spans. We know our external audiences — B2B buyers — are scanning content, so we aim to make it enjoyable and digestible while being informative and actionable. Shouldn’t we take the same approach with content aimed at our
Swag is a key element of any marketing strategy, often embedded with direct mail. It’s how businesses elevate their message, reinforce their identity, and convert leads into customers. Swag is a multi-faceted brand experience and marketing approach that many businesses struggle to execute well. The success of direct mail and
Here at UDG, we champion numerous channels for digital advertising – even those not traditionally considered platforms for B2B messaging. As we explored in a recent post, Pinterest, Tiktok, Instagram, and others all offer fresh, engaging ways to reach your business audience. That said, LinkedIn is still the prevailing B2B
Unreal Digital Group has officially launched in the UK & EMEA! Learn more about our expansion here:
