Marketing development funds (MDF) — also known as channel or co-marketing programs — is one of the most common sources of friction between companies and
Ah, the channel recruitment strategy — it is no different from a demand generation or marketing strategy and no matter how big or small a
Undergoing change during unprecedented times is inevitable and most businesses are pretty equipped to handle industry changes under normal circumstances; however, we’re not living during
In light of the changing environment on the work and home fronts for Americans across the country and people around the world, we want to
The traditional sales funnel is practically ancient in our modern, digital world. Popularized in a 1924 book, Bond Salesmanship, the sales funnel was created to help individual
It’s the most wonderful time of the year, especially for advertising. During the holidays, marketing teams are supercharged with creativity, and customers are open to
